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本课程起止时间为:2020-03-02到2020-07-24
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Unit 2 Business Culture Unit 2 Business Culture单元测验

1、 问题:A brand can be a name, a term or a symbol. It is used to __ a product from competitors’ products.                           
选项:
A:A differ
B:B compete
C:C differentiate
D: D compare
答案: 【C differentiate

2、 问题:Brands should add value to products. It’s a ___ effect whereby one plus one equals three.                       
选项:
A:A energy
B: B synergy
C: C coordination 
D:D collaboration
答案: 【 B synergy

3、 问题:The better-known the brand name, the more people want to _ it _.                     
选项:
A:A copy…off
B: B send…off
C: C break…off 
D:D rip…off
答案: 【D rip…off

4、 问题:In the past Calvin Klein took a relatively passive ___ to the counterfeit problem.                           
选项:
A:A approach 
B: B method 
C:C way  
D: D mode
答案: 【A approach 

5、 问题:But as sales and brand ____ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.                         
选项:
A:A image
B:B awareness
C:C management
D: D loyalty
答案: 【B awareness

6、 问题:I’m worried about the sales of the range of fragrances we ____ two years ago.                              
选项:
A:A sold
B:B mounted
C:C impounded
D:D launched
答案: 【D launched

7、 问题:The advert stated – jokingly – that 7 million points were needed for someone to  ______ the jet.                               
选项:
A:A declare
B:B claim
C:C announce
D:D specify
答案: 【B claim

8、 问题:A business student, John Leonard, intends to take Pepsi Cola to___ regarding the promotion because he thinks they should give him the prize.                         
选项:
A:A home  
B:B police
C:C school
D: D court
答案: 【 D court

9、 问题:Customers have become less loyal to brands and are more willing to ______ to lower-priced coffee products.                      
选项:
A:A trade in
B:  B trade for 
C:  C trade up
D:D trade down
答案: 【D trade down

10、 问题:It is ____ as an exclusive ground coffee for gourmets.                         
选项:
A:A produced
B:B made 
C: C promoted
D:D sold
答案: 【 C promoted

11、 问题:Thank you for the _______ order of February 2 for 28,800 raincoats.                    
选项:
A:A captioned  
B:B captioning
C:C to caption
D:D caption
答案: 【A captioned  

12、 问题:Your order will be ready for shipment by February 28 and be packed ___ seaworthy containers.                               
选项:
A:A by
B: B  through 
C: C in
D: D within
答案: 【 C in

13、 问题:Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen __ a carton,                                           
选项:
A:A in  
B: B at
C: C by
D: D to
答案: 【 D to

14、 问题:Each carton is ______ with a polythene sheet and secured by overall strapping.                                     
选项:
A: A lining 
B:B line 
C:C lined
D:D to line
答案: 【C lined

15、 问题:In addition, the packing is light __ weight and therefore easy to handle.                                         
选项:
A:A to 
B:B in
C: C at
D:D for
答案: 【B in

16、 问题:Since a polythene bag is used for each raincoat, it is attractive and ___ for window display.                             
选项:
A:A all ready
B:B already
C:C all readiness
D:D readiness
答案: 【A all ready

17、 问题: ______ regard to packing in cartons for your order, we would like to give you our comments as follows.                                    
选项:
A:A As 
B:B With
C: C For
D: D At
答案: 【B With

18、 问题:Cartons lined with plastic sheets can be well protected ______ moisture, for they can be secured by overall strapping.                                  
选项:
A:A against
B:B for   
C:C by
D:D through
答案: 【A against

19、 问题:Since the trace of pilferage is _____ more evident, it is easier to file a claim against the insurance company.                                  
选项:
A:A many
B: B lot
C:  C much 
D:D fewer
答案: 【  C much 

20、 问题:Therefore, cartons are convenient ______ handle and quite suitable for ocean transportation.                                    
选项:
A:   A for  
B: B to 
C: C by
D: D in
答案: 【 B to 

Unit 3 Commercial Brands Unit 3 Commercial Brands单元测验

1、 问题:Please make sure that our order will be executed to the
entire _ of our customers.  
选项:
A:satisfaction   
B: satisfactory  
C:satisfying 
D:satisfied
答案: 【satisfaction   

2、 问题:The goods _______ if
your L/C had arrived by the end of this month. 
选项:
A: would have been shipped   
B: would be shipped
C:    will be shipped           
D:should have been shipped
答案: 【 would have been shipped   

3、 问题:Unless otherwise _______, we wish to arrange to take out
insurance on the shipment against All Risks and War Risk.  

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