2020 商务英语(郑州科技学院) 最新满分章节测试答案

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本课程起止时间为:2020-02-17到2020-07-31
本篇答案更新状态:已完结

【作业】Unit 1 Brands Unit 1 单元作业

1、 问题:单选每题1分 ，共10分
评分规则: 【 根据情况而定
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2、 问题:请将本单元的你学到的相应内容记下来
评分规则: 【 记录越详细 得分越高
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Unit 1 Brands Unit 1 单元测验

1、 问题:The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of         ____ .
选项：
A:brand stretching   
B:brand loyalty   
C:brand awareness  
D:brand equity
答案: 【brand stretching   】

2、 问题:Consumers who always buy Levi’s when they need a new pair of jeans are showing     ____ .
选项：
A:brand stretching   
B:brand loyalty  
C: brand awareness  
D: brand equity
答案: 【brand loyalty  】

3、 问题: The use of BMW cars and Nokia phones in James Bond films are examples of     _____ .
选项：
A:product endorsement 
B: product placement  
C:    product cycle   
D:   product range
答案: 【 product placement  】

4、 问题:Cheap but good Chinese products have brought _____ to Americans by giving them       more choices and reducing the country’s inflation rate. 
选项：
A:intangible benefits  
B:     tangible benefits  
C:   outsource   
D:    disadvantage
答案: 【     tangible benefits  】

5、 问题:Not enough people recognize our logo; we need to spend a lot more on raising_____ .
选项：
A:brand stretching  
B:    brand loyalty   
C:    brand awareness   
D:  brand equity
答案: 【    brand awareness   】

6、 问题:David Beckham advertising Vodafone is an example of _____ .
选项：
A: product endorsement  
B:      product placement  
C:     product cycle   
D:   product range
答案: 【 product endorsement  】

7、 问题:    _____ refers to the value, both tangible and intangible, that a brand adds to a     product/service.
选项：
A: Brand loyalty   
B:Brand awareness   
C: Brand equity   
D: Brand name
答案: 【 Brand equity   】

8、 问题: ____ refer to the statistical data of a population, especially those showing average      age, income, education, etc.  
选项：
A:Focus group   
B:    Customers         
C:   Stockers          
D:  Demographics
答案: 【  Demographics】

9、 问题:The Toblerone __ contains the image of a bear hidden in the Matterhorn mountain,     which is where Toblerone originally came from.  
选项：
A:logo       
B: brand              
C:  name               
D:slogan
答案: 【logo       】

10、 问题:For example, if a company has 1.5 million shares outstanding at a share price of $25, its      _____ is $37.5 million.
选项：
A:market cap     
B:  profit                 
C:  maximum value        
D: capital
答案: 【market cap     】

11、 问题:In order to take helpful notes during class, it is important to understand your instructors’ style of lecturing.
选项：
A:正确
B:错误
答案: 【正确】

12、 问题:      Note-taking should take place during class.
选项：
A:正确
B:错误
答案: 【错误】

13、 问题:      If textbook assignments are boring, the student does not have to complete them.
选项：
A:正确
B:错误
答案: 【错误】

14、 问题:It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
选项：
A:正确
B:错误
答案: 【错误】

15、 问题:Before a class begins, it is important to review notes from reading assignments and previous     lectures.
选项：
A:正确
B:错误
答案: 【正确】

16、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think   Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ______ (1), this is the only way to solve our current problems.
答案: 【In my opinion】

17、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think John: ______ (2) focus on our brand image first? That’s the key issue!
答案: 【Why don’t we】

18、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think  Andy: ______ (3) I can’t agree. What we need is a wider product range.
答案: 【I’m afraid】

19、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think  Clara: ______ (4) dong both? We can stretch our brand and improve our image at the same  time.
答案: 【How about】

20、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think        Victor: ______ (5) what you mean, but we’ve got to start somewhere, and a new image is more important at this stage.
答案: 【I see】

【作业】Unit 2 Travel Unit 2 单元作业

1、 问题:Unit 2 TravelUnit QuizQuiz 1: Multiple Choices.Directions: Directions: choose the best answer for each sentence.1. Travel happens with or without luggage, and it can be one way or _ trip.A. around   B. round     C. back   2. If you go abroad, you need your _ as one of your travel documents.A. passport B. money     C. insurance    3. The _means the luggage put in the special zone in the airplane and you have to pick it up in the airport after you arrive.A. check-in B. carry-on C. baggage     4. When you try to describe a beautiful place, you can use _.A. picturesque B. touristy C. prosperous   5. In customer loyalty program, customers are often given a unique __, such as a membership card.A. reward B. letter C. identifier   6. Loyalty programs could _.A. largely increase investment B. decrease the company’s fameC. strengthen the relationship with customers7. According to the video, the evidence has a number of different forms: quotes, statistics and_.A. facts  B. examples    C. contrast   8. According to the video, English listening is influenced by_.A. speaking speed B. noisy environment C. the listener’s emotion 9. We can use the context, grammar and __ to help us understand what others are talking about.A. imagination B. non-vocal information C. anticipation    10. Dealing with a customer’s complaints, you should___.A. repeat back what you are hearing to show that you have listenedB. keep on asking questions to dig out the truthC. always stand on your company to defend its benefits11. Try to deal with customers’ complaints with a sense of _.A. emergence B. emergency C. emergent12. Before you make a complaint, __.A. try to expose your experience to the social mediaB. try to get to know the company’s historyC. try to figure out who is in charge13. The letter to point out a mistake by the letter’s recipient is called the letter of _.A. complaint B. order C. request   14. In the first paragraph of a business letter, you should introduce yourself and your __.A. interest on the companyB. purpose of writing this letterC. good wish for the relationship between two companies15. Charts and graphs are ways to make information visual and accessible.There are_.A. pie graphs B. bar charts C. line charts16. _ is/ are directly shown in the chart or graph.A. The general tendencyB. Time periodsC. Similarities and differences 17. The word “Tips” can be understood as the initial letter combination of__.A. “To insure prompt service”B. "To interpret proper service"C. “To increase private service”18. Sometimes restaurants add an automatic gratuity and often the gratuity is set at _.A. 15% B. 20% C. 18%19. Waiters need tips because__.A. they want more moneyB. their salary is lowC. they obey the law20. “Do in Rome as Romans do” means when we travel, we should__.A. do as the local people according to their customs, traditions and cultureB. do as we like in a foreign placeC. do as the tourist guide suggestsQuiz 2: Sentence arrangement.Direction: Arrange these options to deal with complaints. Each option should be used only once. 21.A. I hope you can understand. B. Thank you for choosing our company.C. But we will send you a special gift as compensation and we will enhance the training of our employees to offer better and more comfortable services. D. I’m sorry about your broken luggage and the impolite treatment from our manager on duty. E. I’m afraid that what you can get is just a new bag because we have our regulations and our policy. Answer: __22. A. Because our airline hasn’t finished the replacement of all the old airplanes, a few are still working.B. We will offer a 50% discount for your next trip from Barcelona to NY as compensation.C. I believe you will have a better travel experience in the future with the new airplane and good services. D. I’m sorry for your awful travel experience! E. Thank you for your criticism! F. I’m afraid your flight is the one. Answer: __Quiz 3: MatchingDirections: Please match the loyalty programs with their content. 23.1. points programs,  2. spend programs, 3. tiered programs, 4. paid programs,   5.punch programs_ Customers are rewarded a product or service of equal or lesser value free of charge for purchasing a particular product or service with “punches.” __The programs let customers accumulate points that they can redeem for rewards or free products/services._ The programs give customers rewards based on different levels of spending or points._ Customers get loyalty credit for the amount they spend at the business._ The programs provide an exclusive feel by incorporating a monthly or yearly fee that members pay for access to special services, discounts, or unique opportunities.Answer: ____Quiz 4: Judging Directions: Please mark the statements with T or F. 24. There is only block format for business letter.25. Your signature is under the typed name.26. Don’t make your letter hard to understand or too long for business letters.27. A business letter is a letter from one company to another or between organizations and their customers, clients and other external parties.28. When you greet the recipient, you can use Mr., Miss, Mrs. Or Ms. Key:Quiz 1: Multiple Choices.Directions: Directions: choose the best answer for each sentence.1. B 2. A 3. A 4. A 5. C 6. C 7. B 8. A 9. B 10. A11. B 12. C 13. A 14. B 15. B 16. B 17. A 18. C 19. B 20. AQuiz 2: Dialogue-making.Direction: Create a dialogue with the options. Each option should be used only once. 21. DEACB22. DAFBCEQuiz 3: MatchingDirections: Please match the loyalty programs with their content. 23. 51324Quiz 4: Judging Directions: Please mark the statements with T or F. 24. F  25. F  26. T  27. T  28. T
评分规则: 【 作业文末附有参考答案
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Unit 2 Travel Unit 2 单元测验

1、 问题:Travel happens with or without luggage, and it can be one way or __ trip.
选项：
A:around
B:round
C:back
D:odd
答案: 【round】

2、 问题:If you go abroad, you need your __ as one of your travel documents.
选项：
A:passport
B:money
C:insurance
D:credit card
答案: 【passport】

3、 问题:In customer loyalty program, customers are often given a unique ______, such as a membership card.
选项：
A:reward
B:letter
C:identifier
D:badge
答案: 【identifier】

4、 问题:Loyalty programs could ___.
选项：
A:largely increase investment
B:decrease the company’s fame
C:strengthen the relationship with customers
D:disturv the management
答案: 【strengthen the relationship with customers】

5、 问题:According to the video, English listening is influenced by__.
选项：
A:speaking speed
B:noisy environment
C:the listener’s emotion
D:the listener’s grammar
答案: 【speaking speed】