2020 市场营销英语(九江学院) 最新满分章节测试答案

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本课程起止时间为:2020-02-17到2020-06-30
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【作业】Chapter 1 Marketing Basics Chapter1句子听写

1、 问题:请听录音，将文本逐字逐句写下来。
评分规则: 【 评分标准：总分100分。每错一个单词扣2分，相同的单词错误不重复扣分，标点符号错误不扣分，若句首大写字母被写成小写扣2分。答案：Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals.Marketing management takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. We see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
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【作业】Chapter 2 Company and Marketing strategy Chapter2句子听写

1、 问题:听写一段市场营销主题的内容，逐字逐句听写下来，并在截止时间前提交到系统。在规定时间达到后开始进行互评，每人需评5份他人作业。
评分规则: 【 每错、漏一个单词扣2分。句首字母没有大写扣2分。动词没有加-s或-ed或-d扣1分。阿拉伯数字与单词版的数字都不算错。如：4和four都算对。参考答案：Marketing MixMarketers use numerous tools to elicit desired responses from their target markets. These tools constitute a marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. McCarthy classified these tools into four broad categories that he called the four Ps of marketing: product, price, place, promotion. Note that the four Ps represent the seller’s view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. A researcher suggested that seller’s four Ps correspond to buyer’s four Cs, that is, product corresponds to customer solution, price corresponds to customer cost, place corresponds to convenience and promotion corresponds to communication. Winning companies will be those who can meet customer needs economically and conveniently, and with effective communication.
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Chapter 8 New Product Development and Product Life-Cycle Strategies Exam： Chapter 8

1、 问题:The product life cycle is normally divided into four stages, namely: introduction, growth, ______ and decline.
选项：
A:adulthood
B:automation
C:maturity
D:congestion
答案: 【maturity 】

2、 问题:What is/are the function(s)/purpose(s) of developing new products?
选项：
A:To replace the old ones
B:To lengthen the product line
C:To enrich the product mix
D:All the other three options are.
答案: 【All the other three options are. 】

3、 问题:_____ means when the new product idea should be able to survive in the market.
选项：
A:Selling points
B:Technical feasibility
C:Profitability
D:Market viability
答案: 【Market viability】

4、 问题:Once a product concept and related marketing strategy are determined, marketers can evaluate the _____ of the proposed new product.
选项：
A:business potential
B:business attractiveness
C:business opportunity
D:business appeal
答案: 【business attractiveness】

5、 问题:The R&D department will develop and test one or more physical versions of the product concept. Developing a successful ___, however, can take days, weeks, months or even years.
选项：
A:model
B:prototype
C:proposal
D:type
答案: 【prototype】

6、 问题:_____ is the process of introducing a new product or production method into commerce—making it available on the market.
选项：
A:Marketing strategy development
B:Business analysis
C:Product development
D:Commercialisation
答案: 【Commercialisation】

7、 问题:The following are examples of tangible products:
选项：
A:Clothes
B:Mobile phone
C:Toys
D:Cars
答案: 【Clothes;
Mobile phone;
Toys;
Cars】

8、 问题: The following belong to the category of intangible products:
选项：
A:Healthcare;
B:Financial services;
C:Airline services;
D:Hospitality service;
答案: 【Healthcare;;
Financial services;;
Airline services;;
Hospitality service;】

9、 问题:Idea screening is defined as _ and _ new product ideas to get the most promising ones for business.
选项：
A:generating
B:evaluating
C:developing
D:contrasting
答案: 【evaluating;
contrasting】

10、 问题:Market saturation and stiff competition will lead to:
选项：
A:Dwindling product popularity;
B:Shrinking market share;
C:Plummeting prices;
D:Increasing brand loyalty;
答案: 【Dwindling product popularity;;
Shrinking market share;;
Plummeting prices;】

11、 问题:If the company mainly sells consumer products then it has to focus on how to identify and satisfy consumers’ needs in order to develop its business.
选项：
A:正确
B:错误
答案: 【正确】

12、 问题:Rapid technological changes are contributing to the creation of opportunities for companies to develop new products.
选项：
A:正确
B:错误
答案: 【正确】

13、 问题:The product life cycle begins when a new product is launched into the market and ends when the product is withdrawn from the market.
选项：
A:正确
B:错误
答案: 【正确】

14、 问题:Once the product is newly developed, before being launched into the actual market, the viability of it should be tested in a small-scale test market.
选项：
A:正确
B:错误
答案: 【正确】

15、 问题:Offering discounts to customers is a way to nurture customer loyalty.
选项：
A:正确
B:错误
答案: 【正确】

16、 问题:The maturity stage is a stable stage where sales are high but growth rate is low.
选项：
A:正确
B:错误
答案: 【正确】

17、 问题:During concept testing, new product concepts can be presented to consumers physically only.
选项：
A:正确
B:错误
答案: 【错误】

18、 问题:If the product concept passes the business test, it must be developed into a physical product.
选项：
A:正确
B:错误
答案: 【正确】

19、 问题:In test marketing stage, the product and its proposed marketing programme are tested in real market settings within a large scale.
选项：
A:正确
B:错误
答案: 【错误】

20、 问题:Normally, companies have the confidence, capital and capacity to launch new products into full national or international distribution one and for all.
选项：
A:正确
B:错误
答案: 【正确】

Chapter 9 Pricing Issues Exam： Chapter 9

1、 问题:Sometimes, a company’s strategy is built around its price-value __.
选项：
A:relation
B:correlation
C:property
D:proposition
答案: 【proposition】

2、 问题:Under ___, the market consists of many buyers and sellers dealing with uniform commodities.
选项：
A:pure competition
B:monopolistic competition
C:oligopolistic competition
D:pure monopoly
答案: 【pure competition】