2020 市场营销英语(山东中医药大学) 最新满分章节测试答案

文章目录[隐藏]

Lecture 1. Getting Started Exam： Lecture 1
Lecture 2 Analyzing Marketing Opportunities I Exam： Lecture 2

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-24到2020-06-24
本篇答案更新状态:已完结

Lecture 1. Getting Started Exam： Lecture 1

1、问题:Promotion is basically a kind of __.
选项：
A:Discussion.
B:Communication.
C:Advertising.
D:Brainwashing.
答案: 【Communication. 】

2、问题:In order to increase the __ of a product, the company should stengthen and enlarge it distribution network.
选项：
A:affordability
B:accessibility
C:attractiveness
D:awareness
答案: 【accessibility】

3、问题:What elements should be taken into consideration when it comes to making product decisions?
选项：
A:Product design.
B:Branding.
C:Product life cycle issues.
D:Product quality.
答案: 【Product design. ;
Branding. ;
Product life cycle issues. ;
Product quality. 】

4、问题:In order to improve product accessibility, the following tactics can be considered:
选项：
A:Selective distribution.
B:Intensive distribution.
C:Franchising.
D:Exclusive distribution.
答案: 【Selective distribution.;
Intensive distribution.;
Franchising.;
Exclusive distribution.】

5、问题:When a business plans to send messages via socializing apps to make a buzz, it needs to consider:
选项：
A:Message strategy.
B:Channel strategy.
C:Message frequency.
D:Price.
答案: 【Message strategy. ;
Channel strategy. ;
Message frequency. 】

6、问题:The external operating environment includes the following aspects:
选项：
A:Political.
B:Economic.
C:Sociocultural.
D:Technological.
答案: 【Political.;
Economic.;
Sociocultural. ;
Technological.】

7、问题:Marketing strategies are planned and should always be followed strictly.
选项：
A:正确
B:错误
答案: 【错误】

8、问题:The market nichers occupy a small segment of the market and attempt to build strong ties with their customers via the provision of high quality products and superior after-sales services.
选项：
A:正确
B:错误
答案: 【正确】

9、问题:The market followers are less aggressive and tend to maintain their market position through price reduction.
选项：
A:正确
B:错误
答案: 【正确】

10、问题:The market challengers are willing to take more risks, since they need to gain more market shares.
选项：
A:正确
B:错误
答案: 【正确】

11、问题:The market leaders tend to adopt a more offensive posture since they need to protect their market position.
选项：
A:正确
B:错误
答案: 【错误】

12、问题:Strategic marketing is focused on the implementation of specific targets.
选项：
A:正确
B:错误
答案: 【错误】

13、问题:Marketing strategy has the fundamental goals of increasing sales.
选项：
A:正确
B:错误
答案: 【正确】

14、问题:Alfred Chandler wrote in 1962 that strategy is the determination of the basic short-term goals of an enterprise, and the adoption of courses of action, and the allocation of resources necessary for carrying out these goals.
选项：
A:正确
B:错误
答案: 【错误】

15、问题:Strategy is important because the resources available are sufficient, and how to utilize them is very critical to the success of business.
选项：
A:正确
B:错误
答案: 【错误】

16、问题:Market coverage is related to the convenience of buying.
选项：
A:正确
B:错误
答案: 【正确】

17、问题:A product is a need for a problem.
选项：
A:正确