2020 市场营销英语(广东外语外贸大学)1453579472 最新满分章节测试答案

文章目录[隐藏]

Chapter10 Marketing Channels： Delivering Customer Value Exam： Chapter 10
Chapter 11 Engaging Customers Exam： Chapter 11
Chapter 13 Buzz Marketing, Digital and Social Media Marketing Exam： Chapter 13
Chapter 12. Personal Selling and Sales Promotion Exam： Chapter 12
Chapter 14 Marketing Budget and Legal Aspects Exam： Chapter 14
Chapter 9 Pricing Issues Exam： Chapter 9

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-03-23到2020-06-30
本篇答案更新状态:已完结

Chapter10 Marketing Channels： Delivering Customer Value Exam： Chapter 10

1、问题:Some retailing stores provide a narrow product line, but with a rich variety, such as bookstores, apparel stores, sporting-goods stores, and furniture stores. Those are called _______.
选项：
A:department stores
B:speciality stores
C:supermarkets
D:convenience stores
答案: 【speciality stores】

2、问题:Which of the following is not the feature of supermarkets?
选项：
A:Low-cost
B:Low-margin
C:Low-volume
D:Self-service
答案: 【Low-volume】

3、问题:____ is the practice of shoppers visiting stores to learn about and try products and later purchasing them at lower prices online.
选项：
A:Prospecting
B:Warehousing
C:Retailing
D:Showrooming
答案: 【Showrooming】

4、问题:______ are independently owned businesses that take title to all merchandise handled.
选项：
A:Merchant wholesalers
B:Brokers
C:Agents
D:None of the above
答案: 【Merchant wholesalers】

5、问题:Channel __ refers to the disagreements among marketing channel members on goals, roles, and rewards.
选项：
A:conflict
B:mistake
C:confusion
D:chaos
答案: 【conflict】

6、问题:Downstream partners are mainly the ____ who directly sell the cars to the customers.
选项：
A:suppliers
B:distributors
C:intermediaries
D:clients
答案: 【suppliers】

7、问题:All the members in the channel are connected by several types of flows. These include _______.
选项：
A:the physical flow of products
B:the flow of ownership
C:the payment flow
D:All the above
答案: 【All the above】

8、问题:The _ flow is part of the logistics, including transporting and storing goods.
选项：
A:payment
B:physical
C:information
D:ownership
答案: 【physical 】

9、问题:For __ flow, the channel members help negotiate with the buyers to reach an agreement on price and other terms of the offer.
选项：
A:payment
B:physical
C:information
D:ownership
答案: 【payment 】

10、问题:Factory outlets are owned and operated by manufacturers, offering favourable prices on a wide range of mostly __, _, or _ goods.
选项：
A:surplus
B:discounted
C:household
D:irregular
答案: 【surplus;
discounted;
irregular】

11、问题:The supply chain consists of two major parties. They are __ partners and ___ partners.
选项：
A:upstream
B:upper-level
C:downstream
D:lower-level
答案: 【upstream;
downstream】

12、问题:The dramatic growth of digital shopping, or combined digital and in-store shopping, has added a new dimension to shopper marketing.
选项：
A:正确
B:错误
答案: 【正确】

13、问题:Discount store is a store that carries standard merchandise sold at lower prices with lower margins, with low volumes.
选项：
A:正确
B:错误
答案: 【错误】

14、问题:The wholesaler has more contacts and is often more trusted by the buyer than the distant manufacturer.
选项：
A:正确
B:错误
答案: 【正确】

15、问题:Brokers and Agents, are different from merchant wholesalers. They do take possession of the goods.
选项：
A:正确
B:错误
答案: 【错误】

16、问题:The distinction between large retailers and large wholesalers is increasingly obvious.
选项：
A:正确
B:错误
答案: 【错误】

17、问题:Marketing channels are part of the upstream partners.
选项：
A:正确
B:错误
答案: 【错误】

18、问题:It is a good idea to involve as many channel members as possible.
选项：
A:正确
B:错误
答案: 【错误】

19、问题:Direct marketing channel has no intermediary level. The company sells directly to consumers.
选项：
A:正确
B:错误
答案: 【正确】

20、问题:Horizontal conflict occurs among firms at the same level of the channel. Whereas vertical conflict occurs between different levels of the same channel.
选项：
A:正确
B:错误
答案: 【正确】

Chapter 11 Engaging Customers Exam： Chapter 11

1、问题:The objectives that a good brand will achieve include to deliver the _ clearly to confirm your credibility, to emotionally connect your target prospects with your product and or service.
选项：
A:picture
B:message
C:painting
D:drawing
答案: 【message】

2、问题:The word media refers to the means of ___.
选项：
A:telecommunication
B:communication
C:imagination
D:stratification
答案: 【communication】

3、问题:Promotion relies heavily on various forms of _.
选项：
A:advertising
B:communication
C:media
D:intermediary
答案: 【media】

4、问题:The PR specialists create and put newsworthy information in the news media to attract the audience’s attention. This PR activity is called _______.
选项：
A:Product publicity
B:Press relations
C:Public affairs
D:Government relations
答案: 【Press relations 】

5、问题:The relationships built and maintained with community is called _____.
选项：
A:Product publicity