2020 商学概论(郑州商学院) 最新满分章节测试答案

文章目录[隐藏]

Chapter 1 The Foundations of Business Chapter 1 单元测试
Chapter 2 The Challenges of Starting a Business Chapter 2 单元测试
Chapter 3 Business Ethics and Social Responsibility Chapter 3 单元测试
Chapter 4 Managing for Business Success Chapter 4 单元测试
Chapter 6 Product Development and Operations Management Chapter 6 单元测试
Chapter 5 Recruiting, Motivating, and Keeping Quality Employees Chapter 5 单元测试
Chapter 7 Marketing： Providing Value to Customers Chapter 7 单元测试
Chapter 8 Business in a Global Environment Chapter 8 单元测试
Chapter 9 Accounting in Business Chapter 9 单元测试
Chapter 10 Financial Resources Management Chapter 10 单元测试
Chapter 11 Managing Information and Technology Chapter 11单元测试

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-09-01到2021-01-10

Chapter 1 The Foundations of Business Chapter 1 单元测试

1、问题:_____ not only provide factors of production (or resources) but also consume goods and services.
选项：
A:Suppliers
B:Nonprofits
C:Entrepreneurs
D:Households
答案: 【Households】

2、问题:When government-owned businesses convert to private ownership, they go through a process called _____.
选项：
A: consumerization
B:socialization
C:domestication
D:privatization
答案: 【privatization】

3、问题:The free market system was espoused by _____ in his book The Wealth of Nations.
选项：
A:Joseph Smith
B:Eli Whitney
C:Adam Smith
D: Benjamin Franklin
答案: 【Adam Smith】

4、问题:Product differentiation can be achieved by _____.
选项：
A:geographical circumstance
B:pricing
C:perceived value
D:all of these
答案: 【all of these】

5、问题:Under _____ competition, many sellers sell differentiated products that serve similar purposes.
选项：
A:monopolistic
B:perfect
C:capitalistic
D:free market
答案: 【monopolistic】

6、问题:Because they operate in a(n) _____ industry, a fare decrease at American Airlines will likely result in decreases at Continental, United, and other carriers.
选项：
A:socialistic
B:monopolistic
C:oligopolistic
D:noncompetitive
答案: 【oligopolistic】

7、问题:When sellers supply more of the product than buyers are willing to purchase, a ______ is created.
选项：
A:shortage
B:supply and demand schedule
C:surplus
D:demand
答案: 【surplus】

8、问题:Businesses are more willing to sell a product when the price _ and less willing to sell it when prices ___.
选项：
A: rises / rise
B:rises / fall
C:falls / rise
D:falls / rise
答案: 【rises / fall】

9、问题:In marketing, supply and demand interact to create a(n) _____price—the price at which buyers are willing to purchase the amount that sellers are willing to sell.
选项：
A:equilibrium
B:gross domestic
C:optimal
D:consumer
答案: 【equilibrium】

10、问题:The ups and downs due to the expansion and contraction of the economy constitute the _____.
选项：
A:product life cycle
B:monetary cycle
C:business cycle
D: fiscal cycle
答案: 【business cycle】

11、问题:Fiscal policy relies on the government’s powers of _____.
选项：
A:investment
B:regulation
C:taxation
D:all of these
答案: 【taxation】

12、问题:Previously communist economies, such as those of Eastern Europe, are becoming more mixed as they adopt capitalist characteristics and convert previously government-owned businesses to private ownership
选项：
A:正确
B:错误
答案: 【正确】

13、问题:Economics is the study of how scarce resources are used to produce outputs—goods and services—for distribution among people.
选项：
A:正确
B:错误
答案: 【正确】

14、问题:Economists study the interactions between households and businesses and look at the ways in which the factors of production are combined to produce the goods and services that people need.
选项：
A:正确
B:错误
答案: 【正确】

15、问题:In an oligopoly, each seller supplies a large portion of all the products sold in the marketplace.
选项：
A:正确
B:错误
答案: 【正确】

16、问题:Perfect competition exists when many consumers are buying standardized products from a few small businesses.
选项：
A:正确
B:错误
答案: 【错误】

17、问题:The equilibrium price is a point at which buyers’ demand for a product and sellers’ supply of it are in balance.
选项：
A:正确
B:错误
答案: 【正确】

18、问题:Generally speaking, economic systems can be divided into planned and free market systems.
选项：
A:正确
B:错误
答案: 【正确】

19、问题:Legal monopolies exist in industries requiring huge investments and in which it would be inefficient to duplicate the products that they provide.
选项：
A:正确
B:错误
答案: 【错误】

20、问题:The three goals shared by all of the world’s economies are growth, high employment, and price stability.
选项：
A:正确
B:错误
答案: 【正确】

Chapter 2 The Challenges of Starting a Business Chapter 2 单元测试

1、问题:_____ are creative people who sometimes take risks.
选项：
A:Entrepreneurs
B:Franchisers
C:Marketers
D:Small business owners
答案: 【Entrepreneurs】

2、问题:While many _____ ventures are based on innovative ideas, others revolve around improvements to existing goods or services.
选项：
A:franchise
B:not-for-profit
C:product-based
D:entrepreneurial
答案: 【entrepreneurial】

3、问题:According to the Small Business Administration, one of the most common reasons for starting a business is to _____.
选项：
A:be your own boss
B:develop managerial skills
C:achieve financial security
D:manage team-oriented projects
答案: 【be your own boss】

4、问题:Which of the following is among the rewards of being a small business owner?
选项：
A:freedom from fiscal responsibility
B:free time
C:freedom from job-related stress
D:lifestyle freedom
答案: 【lifestyle freedom】

5、问题:As a business owner, you’re responsible for making the decisions that pertain to the profitability of your business. This decision-making freedom best reflects the _____ advantage of small business ownership.
选项：
A:independence
B:first-mover
C:lifestyle
D:financial
答案: 【independence】