2020 专业英语(西安交通工程学院) 最新满分章节测试答案

文章目录[隐藏]

Unit 1 Brands Unit 1 单元测验
Unit 2 Travel Unit 2 单元测验
【作业】Unit 2 Travel Unit 2 单元作业

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-24到2020-07-01
本篇答案更新状态:已完结

Unit 1 Brands Unit 1 单元测验

1、问题:The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ____ .
选项：
A:brand stretching
B:brand loyalty
C:brand awareness
D:brand equity
答案: 【brand stretching 】

2、问题:Consumers who always buy Levi’s when they need a new pair of jeans are showing     ____ .
选项：
A:brand stretching
B:brand loyalty
C: brand awareness
D: brand equity
答案: 【brand loyalty  】

3、问题: The use of BMW cars and Nokia phones in James Bond films are examples of     _____ .
选项：
A:product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product placement  】

4、问题:Cheap but good Chinese products have brought _____ to Americans by giving them       more choices and reducing the country’s inflation rate.
选项：
A:intangible benefits
B: tangible benefits
C: outsource
D: disadvantage
答案: 【 tangible benefits  】

5、问题:Not enough people recognize our logo; we need to spend a lot more on raising_____ .
选项：
A:brand stretching
B: brand loyalty
C: brand awareness
D: brand equity
答案: 【 brand awareness 】

6、问题:David Beckham advertising Vodafone is an example of _____ .
选项：
A: product endorsement
B: product placement
C: product cycle
D: product range
答案: 【 product endorsement  】

7、问题: _____ refers to the value, both tangible and intangible, that a brand adds to a product/service.
选项：
A: Brand loyalty
B:Brand awareness
C: Brand equity
D: Brand name
答案: 【 Brand equity 】

8、问题: ____ refer to the statistical data of a population, especially those showing average age, income, education, etc.
选项：
A:Focus group
B: Customers
C: Stockers
D: Demographics
答案: 【 Demographics】

9、问题:The Toblerone __ contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.
选项：
A:logo
B: brand
C: name
D:slogan
答案: 【logo 】

10、问题:For example, if a company has 1.5 million shares outstanding at a share price of $25, its      _____ is $37.5 million.
选项：
A:market cap
B: profit
C: maximum value
D: capital
答案: 【market cap    】

11、问题:In order to take helpful notes during class, it is important to understand your instructors’ style of lecturing.
选项：
A:正确
B:错误
答案: 【正确】

12、问题: Note-taking should take place during class.
选项：
A:正确
B:错误
答案: 【错误】

13、问题: If textbook assignments are boring, the student does not have to complete them.
选项：
A:正确
B:错误
答案: 【错误】

14、问题:It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
选项：
A:正确
B:错误
答案: 【错误】

15、问题:Before a class begins, it is important to review notes from reading assignments and previous lectures.
选项：
A:正确