2020 专业英语（市场营销）(淮阴工学院) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-20到2020-06-30
本篇答案更新状态:已完结

Lecture1 Marketing overview Exam： Lecture 1

1、 问题:Promotion is basically a kind of __. 
选项：
A:Discussion.
B:Communication. 
C:Advertising. 
D:Brainwashing. 
答案: 【Communication. 】

2、 问题:In order to increase the __ of a product, the company should stengthen and enlarge it distribution network. 
选项：
A:affordability
B:accessibility
C:attractiveness
D:awareness
答案: 【accessibility】

3、 问题:What elements should be taken into consideration when it comes to making product decisions?
选项：
A:Product design. 
B:Branding. 
C:Product life cycle issues. 
D:Product quality. 
答案: 【Product design. ;
Branding. ;
Product life cycle issues. ;
Product quality. 】

4、 问题:In order to improve product accessibility, the following tactics can be considered: 
选项：
A:Selective distribution.
B:Intensive distribution.
C:Franchising.
D:Exclusive distribution.
答案: 【Selective distribution.;
Intensive distribution.;
Franchising.;
Exclusive distribution.】

5、 问题:When a business plans to send messages via socializing apps to make a buzz, it needs to consider: 
选项：
A:Message strategy. 
B:Channel strategy. 
C:Message frequency. 
D:Price. 
答案: 【Message strategy. ;
Channel strategy. ;
Message frequency. 】

6、 问题:The external operating environment includes the following aspects: 
选项：
A:Political.
B:Economic.
C:Sociocultural. 
D:Technological.
答案: 【Political.;
Economic.;
Sociocultural. ;
Technological.】

7、 问题:Marketing strategies are planned and should always be followed strictly.
选项：
A:正确
B:错误
答案: 【错误】

8、 问题:The market nichers occupy a small segment of the market and attempt to build strong ties with their customers via the provision of high quality products and superior after-sales services. 
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:The market followers are less aggressive and tend to maintain their market position through price reduction.
选项：
A:正确
B:错误
答案: 【正确】

10、 问题:The market challengers are willing to take more risks, since they need to gain more market shares.
选项：
A:正确
B:错误
答案: 【正确】

11、 问题:The market leaders tend to adopt a more offensive posture since they need to protect their market position.
选项：
A:正确
B:错误
答案: 【错误】

12、 问题:Strategic marketing is focused on the implementation of specific targets.
选项：
A:正确
B:错误
答案: 【错误】

13、 问题:Marketing strategy has the fundamental goals of increasing sales. 
选项：
A:正确
B:错误
答案: 【正确】

14、 问题:Alfred Chandler wrote in 1962 that strategy is the determination of the basic short-term goals of an enterprise, and the adoption of courses of action, and the allocation of resources necessary for carrying out these goals.
选项：
A:正确
B:错误
答案: 【错误】

15、 问题:Strategy is important because the resources available are sufficient, and how to utilize them is very critical to the success of business. 
选项：
A:正确
B:错误
答案: 【错误】

16、 问题:Market coverage is related to the convenience of buying.
选项：
A:正确
B:错误
答案: 【正确】

17、 问题:A product is a need for a problem.
选项：
A:正确
B:错误
答案: 【错误】

18、 问题:Traditionally a product is described as a tangible item that can satisfy a customer’s specific need.
选项：
A:正确
B:错误
答案: 【正确】

19、 问题:McCarthy’s theory is the only one adopted in describing marketing mix.  
选项：
A:正确
B:错误
答案: 【错误】

20、 问题:A product is a ___ to a problem.
答案: 【solution】

Lecture 2 Analyzing Marketing Opportunities I Exam： Lecture 2

1、 问题:In SWOT analysis, S refers to
选项：
A:Strategy
B:Scale
C:Simile
D:Strength
答案: 【Strength】

2、 问题:Once you’ve identified your risks, you can try the following: 
选项：
A:to eliminate the internal weakness by assigning company resources to fix the problems;
B:to reduce the external threat by abandoning the threatened area of business;
C:to avoid inputting resources into internal weaknesses; 
D:to add special advantage to internal weaknesses;
答案: 【to eliminate the internal weakness by assigning company resources to fix the problems;;
to reduce the external threat by abandoning the threatened area of business;】

3、 问题:Examples of areas typically considered as strengths and weaknesses include: 
选项：
A:Financial resources;
B:Physical resources;
C:Human resources;
D:Access to natural resources;
答案: 【Financial resources;;
Physical resources;;
Human resources;;
Access to natural resources;】

4、 问题:External factors typically include:
选项：
A:market trends
B:economic trends
C:funding
D:demographics
答案: 【market trends;
economic trends;
funding;
demographics】

5、 问题:Useful opportunities can come from such things as: