2021 出口行销学(河北经贸大学) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2021-08-24到2021-12-31
本篇答案更新状态:已完结

【作业】Lecture 2 What is Marketing 第一次作业SWOT分析

1、 问题:选择下列一个公司进行SWOT分析，要求按照附件中的分析方法，简单，明了，列点分析即可。1.小红书；2.抖音；3.快手。
评分规则: 【 能够清晰明了的做出分析即可。
】

【作业】Lecture 4 Marketing Research 第二次作业消费者行为分析

1、 问题:根据所学内容，结合自己最近的一次购买行为，分析影响消费者购买行为的因素。
评分规则: 【 能够清晰给出影响因素即可。
】

【作业】Lecture 7 Marketing Mix of 4 Ps 产品生命周期

1、 问题:绘制产品生命周期图，并举例说明个个阶段的特点和营销策略
评分规则: 【 按照所学内容进行判断
】

Lecture 1 Introduction Quiz 1

1、 问题: company adopting new "gee whiz" technology:
选项：
A:A) always greatly benefits consumers.
B:B) increases its credibility with older consumers.
C:C) is guaranteed to gain more customers.
D:D) may lose sight of its customers and their needs.
E:E) is innovative in its marketing practices.
答案: 【E) is innovative in its marketing practices.】

2、 问题:Which of the following is NOT likely to be found in a company with a marketing orientation? The company: 
选项：
A:A) sells whatever it can make.  
B:B) designs its packaging as a selling tool.  
C:C) uses marketing research to see if it is satisfying its customers.  
D:D) sees delivery as a service.  
E:E) focuses on locating new opportunities.
答案: 【A) sells whatever it can make.  】

3、 问题:Both production and marketing contribute to providing: 
选项：
A: A) possession utility.  
B:B) place utility. 
C: C) form and task utility. 
D: D) time and place utility. 
E: E) none of the above.
答案: 【 C) form and task utility. 】

4、 问题:The marketing concept says that a business firm should: 
选项：
A: A) produce those products that it can make at lowest cost.  
B:B) place heavy emphasis on developing new products.  
C:C) place heavy emphasis on advertising and selling. 
D: D) aim all its efforts at satisfying its customers—at a profit. 
E:E) aim all its efforts at meeting society’s needs—regardless of profitability
答案: 【 D) aim all its efforts at satisfying its customers—at a profit. 】

5、 问题:Non-profit organizations:  
选项：
A:A) may provide services to people paid for by others.  
B:B) have the same measures of success as a for-profit business.  
C:C) do not have a profit objective, so the marketing concept does not apply. 
D: D) are fundamentally different from business firms; so they should adopt a production orientation rather than a marketing orientation.  
E:E) do not face competition.
答案: 【A) may provide services to people paid for by others.  】

6、 问题:Marketing creates task utility, but not time or place utility
选项：
A:正确
B:错误
答案: 【错误】

7、 问题:Macro-marketing emphasizes how the whole marketing system works.
选项：
A:正确
B:错误
答案: 【正确】

8、 问题:Changes in the demographic, social, political, economic, and technological environments have altered people’s preferences for how they want their needs to be satisfied.
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:Adopting the marketing concept requires that a company eliminate all functional departments.
选项：
A:正确
B:错误
答案: 【错误】

10、 问题:Farmers going to the local village market to sell their crops were in the simple trade era.
选项：
A:正确
B:错误
答案: 【正确】

Lecture 2 What is Marketing Quiz 2

1、 问题:One way of helping to build a long-term relationship with existing customers is:  
选项：
A:A) introducing new products for new target markets. 
B: B) having everyone in an organization work together to provide customer value before and after each purchase.  
C:C) slashing prices. 
D: D) aggressively attacking competitors with negative publicity. 
E: E) by introducing a policy that "all sales are final" to reduce costs.
答案: 【 B) having everyone in an organization work together to provide customer value before and after each purchase.  】

2、 问题:Customer  value: 
选项：
A: A) will be the same for all consumers.  
B:B) is easy to calculate in a numerical formula.  
C:C) is thought about a lot by customers. 
D: D) is a cost-to-benefit analysis by consumers  
E:E) means consumers always select the lowest-priced product.
答案: 【 D) is a cost-to-benefit analysis by consumers  】

3、 问题:A major company is well known for market-oriented long-range planning. This company is probably operating in the ___ era.
选项：
A:  A) marketing research  
B:B) marketing department  
C:C) marketing company  
D:D) marketing concept 
E: E) long-range planning
答案: 【C) marketing company  】

4、 问题:The main difference between the "marketing department era" and the "marketing company era" is:  
选项：
A:A) there is no difference.  
B:B) more emphasis on short-run planning in the marketing department era.  
C:C) whether the whole company is customer-oriented.  .
D:D) whether the president of the firm has a background in marketing.  
E:E) more emphasis on selling and advertising in the marketing department era
答案: 【C) whether the whole company is customer-oriented.  .】

5、 问题:Marketing is:  
选项：
A:A) a very broad set of activities required to ensure that consumers can get the products and services they want and need.
B:  B) limited to only selling and advertising.  
C:C) purchasing goods and services that most consumers don’t need using aggressive tactics to overcome consumer resistance.  
D:D) making a good product that sells itself. 
E: E) producing goods and/or services.
答案: 【A) a very broad set of activities required to ensure that consumers can get the products and services they want and need.】

Lecture 3 Marketing Environment Quiz 3

1、 问题:SWOT refers to
答案: 【(以下答案任选其一都对)Strengths;