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Unit 4 Routine and Informative Business Messages 第四章 日常信息性沟通 第四单元测验

1、 问题:Which of the following statements best describes the use of letters, e-mails, and memos in business today?
选项:
A:Businesses use memos to deliver positive messages internally and externally, but they use a formal business letter to deliver negative messages.
B:E-mail delivers most internal communication, hard-copy memos deliver most external communication, and letters communicate only legal issues.
C:Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication for delivering messages outside an organization.
D:Businesses today use e-mail, memos, and letters interchangeably for all audiences, purposes, and messages.
答案: 【Despite the popularity of e-mail, in certain situations letters remain the preferred channel of communication for delivering messages outside an organization.

2、 问题:In which of the following situations should you send a letter instead of an e-mail message?
选项:
A:You are planning a sales team meeting.
B:You are asking leading members of the community to contribute to a fundraising event to improve local parks.
C:You are inviting employees to the annual sales seminar.
D:You are reminding employees of Friday’s divisional meetings.
答案: 【You are asking leading members of the community to contribute to a fundraising event to improve local parks.

3、 问题:In the popular block letter format, which of the following guidelines apply?
选项:
A:Start all lines at the left margin.
B:Use fully justified margins on all sides and center the body of the letter on the page.
C:Start the sender’s address, the dateline, and the complimentary close at the midpoint; align all other letter parts at the left margin.
D:Double-space all content to improve readability.
答案: 【Start all lines at the left margin.

4、 问题:Which parts of your letters are readers likely to find most interesting and read first?
选项:
A:Address
B:Opening and closing
C:Middle paragraphs of justification and explanation
D:Salutation
答案: 【Opening and closing

5、 问题:One of the best ways to open a direct request that is likely to be granted is a(an)
选项:
A:enthusiastic greeting and explanation of who the writer is.
B:justification of the request to be made.
C:question or polite command.
D:thorough explanation of the needs and parameters of the request.
答案: 【question or polite command.

6、 问题:Which of the following is an effective opening for a routine information request letter?
选项:
A:Please answer the following questions about your Web hosting services.
B:My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.
C:I recently read an article about your firm in the Cape Cod Times.
D:Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.
答案: 【Please answer the following questions about your Web hosting services.

7、 问题:Marcus has five questions to ask his reader in a routine information request letter. What is the best way to present these questions?
选项:
A:As a separate enclosure
B:In a bulleted or numbered list in the body of his letter
C:In paragraph form in the body of his letter
D:In a follow-up e-mail
答案: 【In a bulleted or numbered list in the body of his letter

8、 问题:The body of a routine request letter presents
选项:
A:details explaining your request.
B:action responses from the receiver.
C:deadlines and approvals from government agencies.
D:cost-to-benefit ratio analyses.
答案: 【details explaining your request.

9、 问题:End dates and specific actions in a routine request letter should be placed in the
选项:
A:introduction.
B:body.
C:closing.
D:enclosure notation.
答案: 【closing.

10、 问题:Which of the following would be the most effective closing statement in a routine action request letter?
选项:
A:Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.
B:We hope you can get our work completed in a timely manner.
C:Thanking you in advance for sending a copy of the contract for installation of a new HVAC system by April 1.
D:I would appreciate receiving a copy of the contract for your proposed installation at your earliest possible convenience.
答案: 【Please send a contract for heating and ventilation work by April 1 to allow installation to begin by April 15.

11、 问题:Which of these is the best advice when preparing an e-mail responding to a request?
选项:
A:Do not waste time on fact checks or data verification because e-mails are not legally binding in the same way a response letter is.
B:In concluding your response message, be succinct and avoid personal notes.
C:When answering a group of questions, avoid clumping them into a bulleted list.
D:If a policy or procedure presented in your response needs authorization, seek approval from a supervisor or executive before writing.
答案: 【If a policy or procedure presented in your response needs authorization, seek approval from a supervisor or executive before writing.

12、 问题:A subject line in a direct reply letter
选项:
A:is mandatory.
B:generally refers in abbreviated form to previous correspondence and/or summarizes a message.
C:must be written as a complete sentence.
D:identifies the sender and his or her company.
答案: 【generally refers in abbreviated form to previous correspondence and/or summarizes a message.

13、 问题:Which of the following is the most effective opening sentence for a direct reply letter?
选项:
A:Your letter of June 23, in which you sought information about our corporate travel packages, has been referred to me for reply.
B:This is to inform you that we received your letter of June 23 seeking information about our corporate travel packages.
C:Yes, we can put together a corporate travel package that will meet your needs and fit your budget.
D:Thank you so much for your interest in our corporate travel packages.
答案: 【Yes, we can put together a corporate travel package that will meet your needs and fit your budget.

14、 问题:Shannon is writing a direct reply letter to a potential client. In the body of the letter, she will be answering several questions and wants her responses to be logical and readable. What should she do?
选项:
A:Place the answers in a numbered or bulleted list.
B:Place the answers on a separate page and attach it to the letter.
C:Place her answers in complete sentences in paragraph form.
D:Avoid clarifying statements, which could create legal trouble.
答案: 【Place the answers in a numbered or bulleted list.

15、 问题:Which of the following sentences most effectively presents promotional materials in a letter responding to a customer inquiry?
选项:
A:We offer an outstanding variety of thank-you gifts for our most valuable customers.
B:You will find that our top-selling host gift baskets not only welcome your guests but also save you money and time compared to individually purchasing and assembling your host baskets on site.
C:Can I interest you in anything else?
D:If I can be of further assistance with any of our other fine products, do not hesitate to contact me.
答案: 【You will find that our top-selling host gift baskets not only welcome your guests but also save you money and time compared to individually purchasing and assembling your host baskets on site.

16、 问题:Kim is following the three-part plan to write a direct claim letter about a problem with her digital communication service bundle. What should she put in her opening?
选项:
A:A clear description of the desired action
B:An explanation of the nature of her problem with the digital communication service bundle
C:A goodwill statement and end date
D:Details of the adjustment she desires
答案: 【A clear description of the desired action

17、 问题:Which of the following openings is most appropriate for a direct claim letter?
选项:
A:For the past four years, we have held our annual banquet at your fine restaurant.
B:On January 31 a number of our employees attended a banquet at your restaurant.
C:Please process a refund for $68 to reimburse us the amount we were overcharged for our banquet.
D:We were extremely upset to learn that we were charged too much for our banquet.
答案: 【Please process a refund for $68 to reimburse us the amount we were overcharged for our banquet.

18、 问题:Joaquin will use the three-step writing plan for his direct claim letter. In the body of the letter, Joaquin will
选项:
A:assume the company understands his request without explanation.
B:use emotional language to show how upset he is about the situation.
C:assume the company purposely tries to cheat its customers.
D:identify enclosed copies of all pertinent documents.
答案: 【identify enclosed copies of all pertinent documents.

19、 问题:Which of the following is the most appropriate opening for an adjustment letter granting a claim?
选项:
A:We are very sorry to hear that your meal with us did not meet your expectations.
B:Thank you for your letter of November 16 describing your bad dining experience with us last weekend.
C:Although we believe that the food we served last weekend was of the highest quality, we are willing to refund the cost of your dinner this time only.
D:The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.
答案: 【The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.

20、 问题:Which of the following represents the most appropriate apology for an adjustment letter?
选项:
A:We understand your reliance on a high-performance router and apologize for the incomplete installation of your DataServe router.
B:We are sorry for any inconvenience this may have caused.
C:We regret the error that caused the system failure you claim on your DataServe router.
D:It is unfortunate that your DataServe router has failed, and we promise that this failure will not occur again.
答案: 【We understand your reliance on a high-performance router and apologize for the incomplete installation of your DataServe router.

21、 问题:Most of the workplace messages you write will likely deal with routine matters that require straightforward answers using the indirect method.
选项:
A:正确
B:错误
答案: 【错误
分析:【Most of the workplace messages you write will probably be positive; that is, they will deal with routine matters that require straightforward answers using the direct method.

22、 问题:In block letter style, headings are flush left, but paragraphs and some other elements are indented.
选项:
A:正确
B:错误
答案: 【错误
分析:【Block formatted letters set all elementsinside address, date, salutation, body, complimentary close, signature blockflush left. This format creates a professional appearance and helps to ensure your letters will make a good impression.

23、 问题:You will sound more professional and sincere if you include a sentence such as Thank you for your cooperation in the closing paragraph of an information- request letter.
选项:
A:正确
B:错误
答案: 【错误
分析:【This sentence is a cliché; therefore, it would not be a good closing for any letter. Your appreciation will sound most sincere if you avoid mechanical, tired expressions such as this.

24、 问题:Jane’s letter will respond to a customer inquiry. Her letter should not only answer the questions but also promote her business and its products and services.

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