2020 商务沟通与谈判(西南石油大学) 最新满分章节测试答案

文章目录[隐藏]

Unit 9 Trade Fairs Quiz for unit 9
Unit 16 Advertising Quiz for unit 16
Unit 15 Marketing Quiz for unit 15
Unit 14 Claims and Settlements Quiz for uint 14
Unit 13 Delivery Quiz for unit 13
Unit 11 Placing an Order Quiz for unit 11
Unit 7 Product Presentation Quiz for unit 7
Unit 10 Making Inquiries Quiz for unit 10
Unit 1 Job Interview Quiz for Unit 1
Unit 5 Travel and Visit Quiz for unit 5
Unit 2 Jobs and Responsibilities Quiz for Unit 2
Unit 3 On the Phone Quiz for Unit 3
Unit 4 At a Meeting Quiz for Unit 4
Unit 6 Company Presentation Quiz for unit 6
Unit 8 Company Performance Quiz for unit 8
Unit 12 Terms of Payment Quiz for unit 12

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-04-25到2020-07-05
本篇答案更新状态:已完结

Unit 9 Trade Fairs Quiz for unit 9

1、问题:Advertising and _____ are an indispensable part of participation planning.
选项：
A:A.    stand personnel
B:B.     registration
C:C.     schedule
D: D. publicity
答案: 【 D. publicity】

2、问题:Usually, trade fairs can only be attended by _____ and members of the press.
选项：
A:A.    company representatives
B:B.     the public
C:C.    customers
D: D.    everyone
答案: 【A.    company representatives】

3、问题:For many companies, exhibiting at the right trade fairs offers a unique opportunity to expand their business ideas, increase_____ and attract more customers.
选项：
A:A.    services
B:B.     brand awareness
C:C.     products
D: D.    products and services
答案: 【B.     brand awareness】

4、问题: It will be quite enough, if you just _____ me a line about things like the discount in the course of the next two weeks.
选项：
A:A.    give
B:B.     write
C:C.     drop
D: D.    drip
答案: 【C.     drop】

5、问题:In order to _____business, we are prepared to cut down our price by 5%.
选项：
A:A.    finish
B:B.     deal
C:C.     make
D: D.  conclude
答案: 【 D.  conclude】

6、问题:The key to finding the best fairs lies in finding the ones that pulls in the most _____ for your industry.
选项：
A:A.   decision makers
B:B.    customers
C:C.    producers
D: D.   regular customers
答案: 【A.   decision makers】

7、问题:Another route to finding the best fairs is to contact _____.
选项：
A:A.    customers
B:B.     past attendees
C:C.     regular customers
D: D.    producers
答案: 【B.     past attendees】

8、问题:If you are a seller at a trade fair, qualify the lead by asking _____ questions.
选项：
A:A.     general
B:B.      special
C:C.      specific
D: D.   common
答案: 【C.      specific】

9、问题:If your quotation is competitive, we intend to _____300 sets Butterfly Brand Sewing Machines.
选项：
A:A.    book your order for
B:B.     book an order with you for
C:C.     firm an order for
D: D. confirm your order for
答案: 【B.     book an order with you for】

10、问题:It is necessary to _ the specification __ the requirements.
选项：
A:A.    confirm, to
B:B.     conform, with
C:C.     conform, to
D: D. confirm, with
答案: 【C.     conform, to】

11、问题:Exhibitors always sell more products at trade fairs than sales calls.
选项：
A:正确
B:错误
答案: 【错误】

12、问题:It takes a comparatively short time to reach the customers at trade fairs.
选项：
A:正确
B:错误
答案: 【正确】

13、问题:The most valuable thing a trade fair provides is more profits.
选项：
A:正确
B:错误
答案: 【错误】

14、问题:Before sending your booth staffers, you need to first consider the weather of the place where the trade show is held.
选项：
A:正确
B:错误
答案: 【错误】

15、问题:An indication of the space required is not usually necessary for registration.
选项：
A:正确
B:错误
答案: 【错误】

Unit 16 Advertising Quiz for unit 16

1、问题:Print publications such as magazines, books, newspapers and __ (such as annuals) offer a variety of advertising opportunities.
选项：
A:A. leaflets
B:B. flyers
C:C. posters
D:D. Special Issue publications
答案: 【D. Special Issue publications】

2、问题:AIDA is an acronym that stands for Attention, Interest, Desire and_.
选项：
A:A． Action
B:B. Aim
C:C. Achievement
D:D. Ability
答案: 【A． Action  】

3、问题:Unlike television, _____presents the additional disadvantage of limiting advertisers to audio-only advertising.
选项：
A:A. leaflets
B:B. flyers
C:C. posters
D:D. radio
答案: 【D. radio】

4、问题:The fastest growing media outlet for advertising is the ______.
选项：
A:A. Internet
B:B. TV
C:C. posters
D:D. Special Issue publications
答案: 【A. Internet  】

5、问题:______are often smaller than outdoor billboards and are designed to attract the attention of foot traffic. For example, smaller signage in airports, train terminals and large commercial office space fit this category.
选项：
A:A. Outdoor Posters
B:B. Indoor billboards
C:C. Indoor internet
D:D. flyers
答案: 【B. Indoor billboards 】

6、问题:Because it is a mass medium capable of being seen by nearly anyone, _____lacks the ability to deliver an advertisement to highly targeted customers compared to other media outlets.
选项：
A:A. radio
B:B. Internet
C:C. television
D:D. poster
答案: 【C. television 】

7、问题:A company can advertise in a variety of ways, depending on __and the size and type of audience it wishes to target.
选项：
A:A. how much it wishes to spend
B: B. how big it is
C:C. how many subsidiaries it has
D:D. how fun it is
答案: 【A. how much it wishes to spend】

8、问题:AIDA is an acronym that stands for Attention, Interest, _____ and Action.
选项：
A:A. Discipline
B:B. Desire
C:C. Deed
D:D. Defeat
答案: 【B. Desire 】

9、问题:To evaluate media efficiency, planners shoud consider the following factors EXCEPT ___.
选项：
A:A. The required coverage in a target audience
B:B. The relative cost of the media advertising
C:C. The options of the media
D:D. The media environment