2021 商务英语Ⅰ(西南财经大学) 最新满分章节测试答案

文章目录[隐藏]

Unit 2 Marketing Unit 2 Quiz
Unit 8 Customer Service Unit 8 Quiz
Unit 4 Competition Unit 4 Quiz
Unit 1 Business Ethics Unit 1 Quiz
Unit 5 Human Resource Management Unit 5 Quiz

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2021-09-06到2022-01-30
本篇答案更新状态:已完结

Unit 2 Marketing Unit 2 Quiz

1、问题:If you’re looking to boost customer satisfaction, one of the most promising places to start is______.
选项：
A:customer management
B:customer service
C:financial goals
D:stakeholder interest
答案: 【customer service】

2、问题:It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
选项：
A:positive
B:negative
C:unknown
D:neutral
答案: 【positive 】

3、问题:A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
选项：
A:stake risks
B:stock options
C:stock prices
D:share dividends
答案: 【stock prices】

4、问题:Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
选项：
A:larger effect
B:no effect
C:less effect
D:equal effect
答案: 【larger effect】

5、问题:Customer service calls involve direct interaction between ______.
选项：
A:companies and manufactures
B:manufactures and distributors
C:customers and distributors
D:companies and their customers
答案: 【companies and their customers】

6、问题:One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
选项：
A:tasty
B:foreign
C:toxic
D:native
答案: 【foreign】

7、问题:The stakes are high. What does the underlined word ” stakes ” probably mean?
选项：
A:stock
B:steak
C:shares
D:risk
答案: 【risk】

8、问题:Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
选项：
A:正确
B:错误
答案: 【正确】

9、问题:The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
选项：
A:正确
B:错误
答案: 【错误】
分析：【The competition comes from other products such as lower-calorie yogurts and low-fact-ice cream.】

10、问题:Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
选项：
A:正确
B:错误
答案: 【正确】

11、问题:“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.
选项：
A:正确
B:错误
答案: 【正确】

12、问题:The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.
选项：
A:正确
B:错误
答案: 【正确】

13、问题:Many consumers believe that low fat means low calorie.
选项：
A:正确
B:错误
答案: 【错误】
分析：【One reason is that many consumers who were initially excited about being able to buy a good tasting, low-fat frozen dessert have realized that low fat does not necessarily mean low calorie.】

14、问题:As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.
选项：
A:正确
B:错误
答案: 【正确】

15、问题:Americans nowadays prefer low-fat ice creams rather than rich taste ice cream.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Americans seem to swing back and forth in their yearnings for low fat and rich taste.】

Unit 8 Customer Service Unit 8 Quiz

1、问题:Low-quality customer service might lead to the _____.
选项：
A:customer churn
B:customer survey
C:low product prices
D:few suppliers
答案: 【customer churn】

2、问题:The drawbacks of automated customer service might include ______.
选项：
A:limited service time
B:lacking flexibility
C:requiring a large number of employees
D:requiring much attention from managers
答案: 【lacking flexibility】

3、问题:The luxurious employee training offered by the Four Seasons Hotels is called ______.
选项：
A: “study tour”
B:“familiarization stay”
C: “academic conference”
D:“package holiday”
答案: 【“familiarization stay”】

4、问题:In a department store when a gift ___ is exchanged it’s stamped with the details of the store.
选项：
A:voucher
B:permit
C:stock
D:refund
答案: 【voucher 】

5、问题:How do you account for the company’s alarmingly high staff ______?
选项：
A:satisfaction
B:morale
C:turnover
D:asset
答案: 【turnover 】

6、问题:New employees must go through a period of __ before they can be expected to understand their jobs.
选项：
A:isolation
B:launch
C:orientation
D:agency
答案: 【orientation 】

7、问题:We had a chance to consult and ______ our diplomatic efforts and approaches with France.
选项：
A:diminish
B:coordinate
C:profit
D:target
答案: 【coordinate】

8、问题: ______ difficulties, please do not hesitate to contact our Customer Service Department.
选项：
A:Although
B:Because
C:Nevertheless
D:In the event of
答案: 【In the event of】

9、问题:Kids who develop affective and cognitive ______ form healthy relationships and argue less with their parents, research shows.
选项：
A:empathy
B:sponsorship
C:credibility
D:marketing
答案: 【empathy】

10、问题:When you work at the ______, you should be prepared to deal with emergencies.