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本课程起止时间为:2020-02-17到2020-06-30
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Week 1 Unit 1 Introduction: What Is Business English Writing? 第一章 引言: 何为商务英语写作 第一单元测验

1、 问题:Business communication has become more challenging than ever before, because of
选项:
A: the globalization of business and the increase in workforce diversity
B: the increasingly flattened management style and emphasis on team work
C: the pervasiveness of digital technology
D:all of the above
答案: 【all of the above

2、 问题:Which of the following represents a goal for business writers?
选项:
A:You should concentrate on your feelings in business messages.
B:You should get your audience to believe and accept your ideas.
C:You should create messages that are lengthy to demonstrate your   superior intellect and language skills.
D:You should write business messages from your perspective.
答案: 【You should get your audience to believe and accept your ideas.

3、 问题:Which of the following describes the language feature of business writing?
选项:
A:frequent use of disciplinary terminologies
B:long, complex sentences
C:plain language and familiar words
D:use of nominalizations
答案: 【plain language and familiar words

4、 问题:When preparing a business message, you should make your writing audience oriented. Audience oriented means you should
选项:
A:write to solve a problem or convey information
B:attempt to get your audience to believe and accept your message.
C:present ideas clearly but concisely.
D:concentrate on looking at the problem from the receiver’s perspective.
答案: 【concentrate on looking at the problem from the receiver’s perspective.

5、 问题:Business writing should be purposeful. In this context purposeful can best be defined as
选项:
A:presenting ideas clearly and concisely.
B:concentrating on the receiver’s perspective instead of your own
C:solving problems and conveying information.
D:writing in plain language
答案: 【solving problems and conveying information.

6、 问题:Business writing should be economical. In this context economical can best be defined as
选项:
A:presenting ideas clearly and concisely.
B:concentrating on the receiver’s perspective instead of your own.
C:solving problems and conveying information.
D:getting your audience to believe and accept your message.
答案: 【presenting ideas clearly and concisely.

7、 问题:A business message should be long because quantity enhances quality.
选项:
A:正确
B:错误
答案: 【错误
分析:【Business messages should be clear but concise. Business does not reward length in messages. Instead, conciseness and clarity are what count in business.

8、 问题:When you compose a business messages, you often need to cater for several levels of readership.
选项:
A:正确
B:错误
答案: 【正确
分析:【Business messages must cater for several levels of readership. One single message could aim at, for example, senior management, local management, technical & other operatives, and customers.

9、 问题:One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. 
选项:
A:正确
B:错误
答案: 【错误
分析:【Business messages are written to express, not to impress. They are written to make one act and respond to your message promptly. Therefore, plain language and familiar words are preferred.

Week 2 Unit 3 Business Writing Techniques 第三章 商务英语写作技巧 第三单元测验

1、 问题:Which of the following sentences best focuses on the audience?
选项:
A:We are very pleased to have you as our newest customer.
B:You can help us by sending us your payment immediately.
C:Register now to lock in your preferred travel dates.
D:All sentences are focused on the audience rather than the sender.
答案: 【Register now to lock in your preferred travel dates.

2、 问题:Debbie must inform Janice that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the "you" view Debbie should use in denying Janice’s application?
选项:
A:I have not approved your August vacation because you applied too late.
B:We didn’t receive your application early enough for the August vacation schedule.
C:Although the August vacation schedule is full, you may qualify for a vacation in September if you apply now.
D:The August vacation schedule was posted in May. You should have consulted it earlier.
答案: 【Although the August vacation schedule is full, you may qualify for a vacation in September if you apply now.

3、 问题:Which of the following sentences demonstrates effective business writing?
选项:
A:Hey, Bob. Ur proposal is rad!
B:Your proposal demonstrates how our call center can better meet the needs of our customers.
C:FYI, i liked your proposal :).
D:Congrats on the proposal. You rock!
答案: 【Your proposal demonstrates how our call center can better meet the needs of our customers.

4、 问题:Which of the following sentences demonstrates effective business writing?
选项:
A:As per your request, enclosed is our latest catalog.
B:Enclosed is our latest catalog.
C:The latest catalog is contained under separate cover.
D:Pertaining to your request, our latest catalog is enclosed.
答案: 【Enclosed is our latest catalog.

5、 问题:Business writers are encouraged to use plain English, which means
选项:
A:using active-voice verbs, personal pronouns, short sentences, and familiar words.
B:writing without weakening qualifiers.
C:avoiding all negative expressions.
D:including slang and low-level diction that everyone understands.
答案: 【using active-voice verbs, personal pronouns, short sentences, and familiar words.

6、 问题:Which of the following is most acceptable for business writing?
选项:
A:It is imperative that we ascertain whether you qualify for benefits.
B:Our company stipulates that you must submit your hours so that we can compensate you properly.
C:Please check with your supervisor for information about salary increases.
D:Your remuneration will perpetuate for three weeks after your termination.
答案: 【Please check with your supervisor for information about salary increases.

7、 问题:Which of the following demonstrates effective business writing?
选项:
A:An Asian CEO was the keynote speaker.
B:An African American man was the next customer.
C:A record number of Japanese investors are purchasing real estate in the United States.
D:Mr. Hernandez, a Mexican, is my boss.
答案: 【A record number of Japanese investors are purchasing real estate in the United States.

8、 问题:Create a conversational but professional tone in letters, e-mail messages, instant messages, and memos by
选项:
A:choosing a clear format and effective document layout.
B:using emoticons
C:using familiar words, occasional contractions, and pronouns such as you and I.
D:using slang and abbreviations such as IMHO and BTW.
答案: 【using familiar words, occasional contractions, and pronouns such as you and I.

9、 问题:Business messages should use positive language rather than negative language. Positive language
选项:
A:has no effect on the tone of a message.
B:conveys less information than negative language.
C:grants the reader all requests or demands.
D:tells what is and what can be done.
答案: 【tells what is and what can be done.

10、 问题:To emphasize the "you" view in e-mail messages, you must avoid any phrases that include the "I/we" view such as I’m happy or We’re delighted.
选项:
A:正确
B:错误
答案: 【错误
分析:【Using the “you” view means that you stress the audience viewpoint in the document, but it does not require you to eliminate all first-person pronouns. In fact, the use of first-person pronouns can increase the warmth and sincerity of the message.

11、 问题:The following sentence represents an audience focus: Our product guarantee becomes effective after we receive full payment.
选项:
A:正确
B:错误
答案: 【错误
分析:【This sentence focuses on the sender rather than the receiver. To make the sentence more audience focused, rewrite it: Your product guarantee begins working for you as soon as full payment is received.

12、 问题:The active voice is generally preferred in business writing.
选项:
A:正确
B:错误
答案: 【正确
分析:【Because the active voice clearly identifies who is performing the action of a sentence, it is preferred in business writing.

13、 问题:Monica is writing her first safety-inspection report. To sound businesslike and professional, Monica should include expressions such as the affected party, the undersigned, and the writer.
选项:
A:正确
B:错误
答案: 【错误
分析:【These expressions and other third-person constructions can make Monica’s report sound too formal; they are not conversational and do not make her report sound businesslike or professional.

14、 问题:The sentence You must submit your application by Friday is a more effective business message than Please submit your application by Friday.
选项:
A:正确
B:错误
答案: 【错误
分析:【Wording messages courteously by adding words like “please” is more effective than using words that sound demanding or preachy (You must).

15、 问题:Every mechanic has ten minutes for his morning break is an effectively written sentence.
选项:
A:正确
B:错误

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