2020 商务英语写作（彭晓娟）(桂林电子科技大学信息科技学院) 最新满分章节测试答案

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本课程起止时间为:2020-04-06到2020-07-30
本篇答案更新状态:已完结

Unit 1 Introduction： What Is Business English Writing？ 第一章 引言： 何为商务英语写作 第一单元测验

1、 问题:Business communication has become more challenging than ever before, because of
选项：
A: the globalization of business and the increase in workforce diversity
B: the increasingly flattened management style and emphasis on team work
C: the pervasiveness of digital technology
D:all of the above
答案: 【all of the above】

2、 问题:Which of the following represents a goal for business writers?
选项：
A:You should concentrate on your feelings in business messages.
B:You should get your audience to believe and accept your ideas.
C:You should create messages that are lengthy to demonstrate your   superior intellect and language skills.
D:You should write business messages from your perspective.
答案: 【You should get your audience to believe and accept your ideas.】

3、 问题:Which of the following describes the language feature of business writing?
选项：
A:frequent use of disciplinary terminologies
B:long, complex sentences
C:plain language and familiar words
D:use of nominalizations
答案: 【plain language and familiar words】

4、 问题:When preparing a business message, you should make your writing audience oriented. Audience oriented means you should
选项：
A:write to solve a problem or convey information
B:attempt to get your audience to believe and accept your message.
C:present ideas clearly but concisely.
D:concentrate on looking at the problem from the receiver’s perspective.
答案: 【concentrate on looking at the problem from the receiver’s perspective.】

5、 问题:Business writing should be purposeful. In this context purposeful can best be defined as
选项：
A:presenting ideas clearly and concisely.
B:concentrating on the receiver’s perspective instead of your own
C:solving problems and conveying information.
D:writing in plain language
答案: 【solving problems and conveying information.】

6、 问题:Business writing should be economical. In this context economical can best be defined as
选项：
A:presenting ideas clearly and concisely.
B:concentrating on the receiver’s perspective instead of your own.
C:solving problems and conveying information.
D:getting your audience to believe and accept your message.
答案: 【presenting ideas clearly and concisely.】

7、 问题:A business message should be long because quantity enhances quality.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Business messages should be clear but concise. Business does not reward length in messages. Instead, conciseness and clarity are what count in business.】

8、 问题:When you compose a business messages, you often need to cater for several levels of readership.
选项：
A:正确
B:错误
答案: 【正确】
分析：【Business messages must cater for several levels of readership. One single message could aim at, for example, senior management, local management, technical & other operatives, and customers.】

9、 问题:One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences. 
选项：
A:正确
B:错误
答案: 【错误】
分析：【Business messages are written to express, not to impress. They are written to make one act and respond to your message promptly. Therefore, plain language and familiar words are preferred.】

【作业】Unit 1 Introduction： What Is Business English Writing？ 第一章 引言： 何为商务英语写作 第一单元作业

1、 问题:What’s the purpose of business writing?
评分规则: 【 General purpose:To informTo collabrate with the audienceTo persuadespecific purpose:What you hope to accomplish with your messageWhat your audience should do or think after receiveing your message
】

2、 问题:In what ways does business writing differ from academic writing?
评分规则: 【
】

3、 问题:Why do you need to analyze your writing purpose and your audience before writing?
评分规则: 【 —understand your readers and their needs—determine the information in the right format to the right person—help deliver message in a more compelling way
】

4、 问题:What are the factors determining the Channel Selection?
评分规则: 【 The importance of the messageThe amount and speed of feedback requiredNecessity of a permanent recordCost of the channelDegree of formality requiredConfidentiality and sensitivity of the message
】

5、 问题:What communication channel you will choose in the following situation and explain why:As a president of a company, you wish to inform your fellow employees of a meeting scheduled for four weeks from now.
评分规则: 【 e-mailhave  subject line it has more time we-chat is not convenient to stroll back and locate the information four weeks ago
】

6、 问题:According to the video why Nancy just use a short note with joking tone to alert Fred’s error ?
评分规则: 【 He analyzes the potential response of the readerTo maintain a friendly and good-natured relationship with Fred.Memo-sound harsh, bossy and authoritarian.
】

7、 问题:Please show a case that you choose face-to face talk in business occasion
评分规则: 【 举例正确就可以获得相应的分值
】

Unit 2 Business Writing Process 第二章 商务英语写作过程 第二单元测验

1、 问题:Experts say that writers should spend the most time in the ____ stage of the writing process.
选项：
A:prewriting
B:writing
C:revising
D:transmission
答案: 【revising】

2、 问题:The primary purpose of business writing is typically to inform or persuade; a common secondary purpose is to__
选项：
A:promote goodwill
B:comply with governmental regulations.
C:create written documentation
D:avoid lawsuits
答案: 【promote goodwill】

3、 问题:You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?
选项：
A:Amount and speed of feedback and interactivity required
B:Cost of the channel
C:Confidentiality and sensitivity of the message
D:Your competitors’ channel use
答案: 【Your competitors’ channel use】

4、 问题:Human Resources Manager Claire Siu must inform Anthony that company job changes will require him to seek retraining or lose his position. The best channel for Ms. Siu to deliver this message is
选项：
A:an e-mail message
B:face-to-face communication
C:voice mail
D:an instant message
答案: 【face-to-face communication】

5、 问题:What question should you ask to visualize your audience?
选项：
A:What position does the person hold in the organization?
B:Do I need to include more background information?
C:Should I expect a neutral, positive, or negative response to my   message?
D:All answer choices are questions you should ask to visualize your audience.
答案: 【All answer choices are questions you should ask to visualize your audience.】

6、 问题:Neil must develop a proposal for his supervisor that will describe the cost savings for an automated call center. Where should he begin?
选项：
A:Writing the proposal
B:Locating other proposals that he can copy
C:Researching the proposal
D:Determining an appropriate layout
答案: 【Researching the proposal】

7、 问题:Formal research methods are generally required for what type(s) of business document(s)?
选项：
A:Routine e-mail messages
B:Routine memos
C:Long reports and complex business problems
D:All of these choices would require formal research.
答案: 【Long reports and complex business problems】

8、 问题:Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)
选项：
A:manual search of other companies’ price lists.
B:interview with a local builder
C:Internet search of insulation values for weather blankets
D:scientific experiment that presents price choices with controlled variables
答案: 【scientific experiment that presents price choices with controlled variables】

9、 问题:Which of the following business messages would use the direct strategy?
选项：
A:A letter denying credit to a customer
B:A sales letter
C:A letter rejecting a customer’s claim
D:An e-mail to your staff reminding them of the upcoming all-staff meeting
答案: 【An e-mail to your staff reminding them of the upcoming all-staff meeting】

10、 问题:Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?
选项：
A:A number of employees have asked about telecommuting options.
B:Many businesses have been implementing telecommuting programs, and we have studied their programs extensively.
C:Rising gas prices have led many companies to allow telecommuting, and we think this might be a good idea for our company.
D:Our new telecommuting program will begin on August 1.
答案: 【Our new telecommuting program will begin on August 1.】

11、 问题:What is a comma splice?