2020 商务英语(广东海洋大学) 最新满分章节测试答案

文章目录[隐藏]

Unit 1 Brands Unit 1 单词小测
【作业】Unit 1 Brands Unit 1 口语练习作业
Unit 2 Travel Unit 2 单元测验
Unit 3 Organization Unit 3 单元测试

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-03-11到2020-09-30
本篇答案更新状态:已完结

Unit 1 Brands Unit 1 单词小测

1、问题:______ refers to the tendency of a customer to continue buying a particular product.
选项：
A:Brand stretching
B:Brand awareness
C:Brand loyalty
D:Brand leader
答案: 【Brand loyalty】

2、问题:A famous brand with a long history is ____.
选项：
A:classic brand
B:luxury brand
C:brand leader
D:brand manager
答案: 【classic brand】

3、问题:_ refers to the brand with the largest market share.
选项：
A:Classic brand
B:Brand leader
C:Brand manager
D:Brand value
答案: 【Brand leader】

4、问题:_ is the knowledge which consumers have of a brand.
选项：
A:Brand image
B:Brand essence
C:Brand loyalty
D:Brand awareness
答案: 【Brand awareness】

5、问题: The fundamental spirits of the brand is ____.
选项：
A:brand stretching
B:brand essence
C:brand value
D:brand stretching
答案: 【brand essence】

6、问题: __ refers to a brand associated with expensive, high quality products.
选项：
A:Famous brand
B:Classic brand
C:Luxury brand
D:Leader brand
答案: 【Luxury brand】

7、问题:The person responsible for planning and managing a branded product is a _____.
选项：
A:brand leader
B:brand manager
C:CEO
D:CFO
答案: 【brand manager】

8、问题:_ means the ideas and beliefs which consumers have about a brand.
选项：
A:Brand loyalty
B:Brand value
C:Brand essence
D:Brand image
答案: 【Brand image】

9、问题:___ is the aspects of a brand that bring value to the customer.
选项：
A:Brand value
B:Luxury brand
C:Brand loyalty
D:Brand awareness
答案: 【Brand value】

10、问题:______ means using a successful brand name to launch a product in a new category.
选项：
A:Brand awareness
B:Brand leader
C:Brand stretching
D:Brand image
答案: 【Brand stretching】

11、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageLevis, which has been established for over 100 years and is world-famous, is a _______.
答案: 【classic brand】

12、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageThe aim of the advertising campaign is to enhance _______ so that consumers become more familiar with our coffee products.
答案: 【brand awareness】

13、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imagEFor the customers, after-sale service is an important factor which decides the __.
答案: 【brand loyalty】

14、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageHallmark produces greeting cards and gifts. Its ____ is “Caring Shared”.
答案: 【brand essence】

15、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand image Burberry is an iconic British _.
答案: 【luxury brand】

16、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageCanon USA announced that the Company is the number-one ___ in the overall copier market.
答案: 【brand leader】

17、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageThe move by Yamaha (originally a Japanese manufacturer of motorbikes) into branded hi-fi equipment, pianos and sports equipment is a good example of _______.
答案: 【brand stretching】

18、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageTo create goodwill and trust with its valued Chinese consumers, Nestle should work hard to re-establish its _______ through offering quality products.
答案: 【brand image】

19、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageAs a ______, John will take full responsibility of setting the direction for the brand’s position in the market.
答案: 【brand manager】

20、问题:Choose one of the following phrases to fill in the blank.luxury brand classic brand brand awareness brand essence brand stretching brand loyalty brand leader brand manager brand value brand imageApple’s ____ climbed 84% in the past year to $153 billion.
答案: 【brand value】

【作业】Unit 1 Brands Unit 1 口语练习作业

1、问题:Read the following dialogue about the new product release date, and learn to give different opinions.
评分规则: 【 1、90-100分：能连贯地对话，语音、语调正确，有节奏感，对话充满感情。2、70-80分：对话尚连贯，语音、语调和节奏较好。3、50-60分：对话不够流畅，语音、语调和节奏等有些错误，但不影响理解。4、30-40分：不能连贯对话，语音、语调和节奏等错误很多，影响理解。5、10-20分：只读出对话中的一两个句子，语音、语调很差。6、0分：没有对话内容。
】

Unit 2 Travel Unit 2 单元测验

1、问题:Travel happens with or without luggage, and it can be one way or __ trip.
选项：
A:around
B:round
C:back
D:odd
答案: 【round】

2、问题:If you go abroad, you need your __ as one of your travel documents.
选项：
A:passport
B:money
C:insurance
D:credit card
答案: 【passport】

3、问题:In customer loyalty program, customers are often given a unique ______, such as a membership card.
选项：
A:reward
B:letter
C:identifier
D:badge
答案: 【identifier】

4、问题:Loyalty programs could ___.
选项：
A:largely increase investment
B:decrease the company’s fame
C:strengthen the relationship with customers
D:disturv the management
答案: 【strengthen the relationship with customers】

5、问题:According to the video, English listening is influenced by__.
选项：
A:speaking speed
B:noisy environment
C:the listener’s emotion
D:the listener’s grammar
答案: 【speaking speed】

6、问题:Dealing with a customer’s complaints, you should___.
选项：
A:repeat back what you are hearing to show that you have listened
B:keep on asking questions to dig out the truth
C:always stand on your company to defend its benefits