2020 商务英语泛读(武汉设计工程学院) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-04-06到2020-07-31
本篇答案更新状态:已完结

Unit 1 Brands Unit 1 单元测验

1、 问题:The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of         ____ .
选项：
A:brand stretching   
B:brand loyalty   
C:brand awareness  
D:brand equity
答案: 【brand stretching   】

2、 问题:Consumers who always buy Levi’s when they need a new pair of jeans are showing     ____ .
选项：
A:brand stretching   
B:brand loyalty  
C: brand awareness  
D: brand equity
答案: 【brand loyalty  】

3、 问题: The use of BMW cars and Nokia phones in James Bond films are examples of     _____ .
选项：
A:product endorsement 
B: product placement  
C:    product cycle   
D:   product range
答案: 【 product placement  】

4、 问题:Cheap but good Chinese products have brought _____ to Americans by giving them       more choices and reducing the country’s inflation rate. 
选项：
A:intangible benefits  
B:     tangible benefits  
C:   outsource   
D:    disadvantage
答案: 【     tangible benefits  】

5、 问题:Not enough people recognize our logo; we need to spend a lot more on raising_____ .
选项：
A:brand stretching  
B:    brand loyalty   
C:    brand awareness   
D:  brand equity
答案: 【    brand awareness   】

6、 问题:David Beckham advertising Vodafone is an example of _____ .
选项：
A: product endorsement  
B:      product placement  
C:     product cycle   
D:   product range
答案: 【 product endorsement  】

7、 问题:    _____ refers to the value, both tangible and intangible, that a brand adds to a     product/service.
选项：
A: Brand loyalty   
B:Brand awareness   
C: Brand equity   
D: Brand name
答案: 【 Brand equity   】

8、 问题: ____ refer to the statistical data of a population, especially those showing average      age, income, education, etc.  
选项：
A:Focus group   
B:    Customers         
C:   Stockers          
D:  Demographics
答案: 【  Demographics】

9、 问题:The Toblerone __ contains the image of a bear hidden in the Matterhorn mountain,     which is where Toblerone originally came from.  
选项：
A:logo       
B: brand              
C:  name               
D:slogan
答案: 【logo       】

10、 问题:For example, if a company has 1.5 million shares outstanding at a share price of $25, its      _____ is $37.5 million.
选项：
A:market cap     
B:  profit                 
C:  maximum value        
D: capital
答案: 【market cap     】

11、 问题:In order to take helpful notes during class, it is important to understand your instructors’ style of lecturing.
选项：
A:正确
B:错误
答案: 【正确】

12、 问题:      Note-taking should take place during class.
选项：
A:正确
B:错误
答案: 【错误】

13、 问题:      If textbook assignments are boring, the student does not have to complete them.
选项：
A:正确
B:错误
答案: 【错误】

14、 问题:It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after.
选项：
A:正确
B:错误
答案: 【错误】

15、 问题:Before a class begins, it is important to review notes from reading assignments and previous     lectures.
选项：
A:正确
B:错误
答案: 【正确】

16、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think   Jack: The proposal is the we change our logo and rethink our brand image. So, what are your views on this.Mary: ______ (1), this is the only way to solve our current problems.
答案: 【In my opinion】

17、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think John: ______ (2) focus on our brand image first? That’s the key issue!
答案: 【Why don’t we】

18、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think  Andy: ______ (3) I can’t agree. What we need is a wider product range.
答案: 【I’m afraid】

19、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think  Clara: ______ (4) dong both? We can stretch our brand and improve our image at the same  time.
答案: 【How about】

20、 问题:Directions: Complete the response to Jack’s questions below. Why don’t we    In my opinion   How about     I’m afraid   I see   I think        Victor: ______ (5) what you mean, but we’ve got to start somewhere, and a new image is more important at this stage.
答案: 【I see】

Unit 3 Organization Unit 3 单元测试

1、 问题:Which of the following tips is not appropriate when talking to a stranger?
选项：
A: Catch the person’s eye, and hold eye contact as long as possible.
B:Ask open-ended questions to help you learn the person more.
C:Make small talk to run on the conversation.
D:Watch the listener’s body language to notice whether the person is engaged in actively.
答案: 【 Catch the person’s eye, and hold eye contact as long as possible.】

2、 问题: Which of the following statements is true of interpreting the body language?
选项：
A:Someone who have their arms and legs uncrossed are shy and introvert.
B:If the person is leaning toward you,  he could be interested in your conversation and actively engage in.
C:If the person easily distracted by other things, you should speak louder to draw his attention.
D:Once you start talking, you needn’t watch listener’s body language or pay attention to whether they appear comfortable or not.
答案: 【If the person is leaning toward you,  he could be interested in your conversation and actively engage in.】

3、 问题:Which organization is with commercial purpose?
选项：
A:WTO   
B:PICC
C:UNESCO 
D:NATO
答案: 【PICC】

4、 问题:What is the biggest advantage of hierarchical structure?
选项：
A:Maintaining the status quo.    
B: Showing the company’s size.
C:Complicating the decision-making process.
D:Monitoring the staff.
答案: 【Maintaining the status quo.    】

5、 问题: Organizations that operate under ___structure have linear authority and specialized teams that allow for creativity and innovation.
选项：
A:hierarchical
B: flat 
C:flatarchy
D:  bureaucratic  
答案: 【flatarchy】

6、 问题: Business reports take many forms but good examples have certain basic features except _:
选项：
A:clear objectives
B:relevance to the audience 
C:logical structure
D:detailed statistic analysis
答案: 【detailed statistic analysis】

7、 问题:_could be effective when a crisis comes or deviations are risky, but may not be effective when employees are underdeveloped or highly skilled.
选项：
A:Directive Style
B:Affiliative Style    
C:Participative Style  
D:Coaching Style
答案: 【Directive Style】