2020 商务英语（2）(开封大学) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-24到2020-06-15
本篇答案更新状态:已完结

Unit 2 Marketing Unit 2 Quiz

1、 问题:If you’re looking to boost customer satisfaction, one of the most promising places to start is______.
选项：
A:customer management
B:customer service
C:financial goals
D:stakeholder interest
答案: 【customer service】

2、 问题:It is believed that increased satisfaction has a (an)  ____impact on consumer spending, cash flow, and business performance.
选项：
A:positive
B:negative
C:unknown
D:neutral
答案: 【positive 】

3、 问题:A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
选项：
A:stake risks
B:stock options
C:stock prices
D:share dividends
答案: 【stock prices】

4、 问题:Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
选项：
A:larger effect
B:no effect
C:less effect
D:equal effect
答案: 【larger effect】

5、 问题:Customer service calls involve direct interaction between ______.
选项：
A:companies and manufactures
B:manufactures and distributors
C:customers and distributors
D:companies and their customers
答案: 【companies and their customers】

6、 问题:One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
选项：
A:tasty
B:foreign
C:toxic
D:native
答案: 【foreign】

7、 问题:The stakes are high. What does the underlined word ” stakes ” probably mean?
选项：
A:stock
B:steak
C:shares
D:risk
答案: 【risk】

8、 问题:Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.  
选项：
A:正确
B:错误
答案: 【错误】
分析：【The competition comes from other products such as lower-calorie yogurts and low-fact-ice cream.】

10、 问题:Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
选项：
A:正确
B:错误
答案: 【正确】

11、 问题:“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.
选项：
A:正确
B:错误
答案: 【正确】

12、 问题:The retail price of Haagen-Dazs is quite high when compared with other premium ice cream.
选项：
A:正确
B:错误
答案: 【正确】

13、 问题:Many consumers believe that low fat mean low calorie.
选项：
A:正确
B:错误
答案: 【错误】
分析：【One reason is that many consumers who were initially excited about being able to buy a good tasting, low-fat frozen dessert have realized that low fat does not necessarily mean low calorie.】

14、 问题:As people notice consistent quality differences, customers’ attitudes improve or deteriorate quite quickly.
选项：
A:正确
B:错误
答案: 【正确】

15、 问题:Americans nowadays prefer low-fat ice creams rather than rich taste ice cream.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Americans seem to swing back and forth in their yearnings for low fat and rich taste.】

Unit 3 International Trade Unit 3 Quiz

1、 问题:The price in an export sales contract should be quoted in ____ .
选项：
A:USD120/ctn FOB    
B:USD110/bag Shanghai
C:USD140 CFR Shanghai  
D:USD100/unit CIF New York
答案: 【USD100/unit CIF New York】

2、 问题:The term “______ exports of goods” means the trade value of exports which “have been adjusted for price changes”.
选项：
A:real
B:genuine
C:true
D:nominal
答案: 【real】

3、 问题:Normally, a typical ______ follows the pattern of prosperity, recession, depression, and recovery.
选项：
A:economic downturn
B:business cycle
C:economic surge
D:business decline
答案: 【business cycle】

4、 问题:“美国制造业是主要的受益者。” The underlined expression “受益者” is __ in English.
选项：
A:ledger
B:investor
C:beneficiary
D:receiver
答案: 【beneficiary】

5、 问题:Securities are stocks, shares, bonds, or other certificates that you buy in order to earn regular interest from them or to sell them later for a profit. The Chinese version for “securities” is ___.
选项：
A:有价证券
B:股票债券
C:抵押品
D:安保措施
答案: 【有价证券】

6、 问题:The year 1978 __ the reform and opening-up in China.
选项：
A:occurred
B:saw  
C:witnessed
D:took place
答案: 【saw  ;
witnessed】

7、 问题:The global credit markets see little risk in lending, suggesting a climate that will accommodate borrowing. "Accommodate" here means ___.
选项：
A:适应
B:票据融通
C:满足…需求
D:调解
答案: 【适应;
满足…需求】

8、 问题:International trade is the exchange of goods and merchandise across international boundaries or territories.
选项：
A:正确
B:错误
答案: 【错误】
分析：【International trade is the exchange of both goods and services across international boundaries or territories. Merchandise is also goods.】

9、 问题:Few nations of the world have the raw materials, climate, technology, and skilled labor needed to produce all the goods and services they may desire.
选项：
A:正确
B:错误
答案: 【正确】

10、 问题:Attention to exports outweighs that to imports in America.
选项：