2020 商务英语-案例篇(吉林大学珠海学院) 最新满分章节测试答案

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本课程起止时间为:2020-03-03到2020-06-30
本篇答案更新状态:已完结

【作业】Unit 2 Marketing Text understanding

1、 问题:Read the article “Pillsbury’s Haagen-Dazs”, then watch the video, listen to the lecture and answer the following questions.1.        Marketing’s role has changed over time. According to the lecture, what’s the role of marketing in the era of Marketing Company?         2.        Do you think marketing and selling are the same thing? Why?      3.        What’s SWOT analysis? Please explain briefly.      4.        Does Haagen-Dazs concern pursuing long-term customer satisfaction? Could you cite evidence from the article “Pillsbury’s Haagen-Dazs”?
评分规则: 【 1-3题，每题20分，第4题，至少四个要点，共40分。
】

Unit 1 Business Ethics Unit 1 Quiz

1、 问题:On the accomplishment of CSC assignment, employees hone their cultural and ____ literacy.
选项：
A:educational
B:technological
C:legal
D:marketplace
答案: 【marketplace】

2、 问题:The CSC idea is to instill _______ and leadership skills for less-structured, diverse business environment and cultures.
选项：
A:managerial confidence
B:market competence
C:global perspective
D:partnership
答案: 【global perspective】

3、 问题:CSC represents not only cutting-edge career training, but also a major advance in the practice of _____.
选项：
A:economic development
B:corporate social responsibility
C:cost savings
D:supply chain management
答案: 【corporate social responsibility】

4、 问题:Corporate social responsibility is no longer viewed as ______, but an investment that brings financial returns.
选项：
A:legal compliance
B:regulatory cost
C:operation for a reputation
D:business priority
答案: 【regulatory cost】

5、 问题:The alignment of charitable giving with business strategy, company skills and market needs is called ______.
选项：
A:shareholder responsibility
B:CSR value curve
C:strategic philanthropy
D:performance assessment
答案: 【strategic philanthropy】

6、 问题:One example of companies building a growth platform through the practice of CSR is __.
选项：
A:disaster recovery
B:donating money
C:developing product/service innovations that generate revenue
D:helping prevent violence in underserved areas
答案: 【developing product/service innovations that generate revenue】

7、 问题:Pro bono is a Latin phrase for ____ undertaken voluntarily and without payment.
选项：
A:quality control
B:growth strategy
C:entrepreneurial work  
D:professional work
答案: 【professional work】

8、 问题:The potential drawback of this investment ____ is that it is exclusive in the U.S. when many believe international diversification is helpful.
选项：
A:return
B:portfolio
C:collection
D:classification
答案: 【portfolio】

9、 问题:____ is the process of designing, launching and running a new business, which is often initially a small business.
选项：
A:Entrepreneurship
B:Starting-up
C:Entrepreneur spirit
D:Business renovation
答案: 【Entrepreneurship】

10、 问题:Trust is the foundation of the BBC __; we are independent, impartial and honest.
选项：
A:business value
B:corporate values
C:business ethics
D:corporate ethic
答案: 【corporate values】

11、 问题:Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is ___.
选项：
A:行动密码
B:行为准则
C:行动管理
D:管理规范
答案: 【行为准则 】

12、 问题:Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.
选项：
A:正确
B:错误
答案: 【正确】

13、 问题:CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.
选项：
A:正确
B:错误
答案: 【正确】

14、 问题:The statement “In the past, business was only responsible to shareholders” means companies are set up to fulfill investors’ business and societal plans.
选项：
A:正确
B:错误
答案: 【错误】
分析：【It means companies are set up only to generate financial return to investors, i.e. to maximize the profit.】

15、 问题:Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.
选项：
A:正确
B:错误
答案: 【错误】
分析：【​Legal compliance usually occurs first on the CSR Value Curve.】

Unit 2 Marketing Unit 2 Quiz

1、 问题:If you’re looking to boost customer satisfaction, one of the most promising places to start is______.
选项：
A:customer management
B:customer service
C:financial goals
D:stakeholder interest
答案: 【customer service】

2、 问题:It is believed that increased satisfaction has a (an)  ____impact on consumer spending, cash flow, and business performance.
选项：
A:positive
B:negative
C:unknown
D:neutral
答案: 【positive 】

3、 问题:A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
选项：
A:stake risks
B:stock options
C:stock prices
D:share dividends
答案: 【stock prices】

4、 问题:Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
选项：
A:larger effect
B:no effect
C:less effect
D:equal effect
答案: 【larger effect】

5、 问题:Customer service calls involve direct interaction between ______.
选项：
A:companies and manufactures
B:manufactures and distributors
C:customers and distributors
D:companies and their customers
答案: 【companies and their customers】

6、 问题:Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
选项：
A:正确
B:错误
答案: 【正确】

7、 问题:The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.  
选项：
A:正确
B:错误
答案: 【错误】
分析：【The competition comes from other products such as lower-calorie yogurts and low-fact-ice cream.】

8、 问题:Frozen yogurt sales have declined rapidly for a long time because many people didn’t like the tart taste.
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:“Dessert junkies” are those people with yearning for low-fat frozen yogurt and low-fat ice cream.