2021答案 国际营销(浙大宁波理工学院) 最新满分章节测试答案

Week 1： Marketing Basics Quiz #1

1、 问题:Which is the highest level of need according to ‘Maslow’s hierarchy of needs’?
选项：
A:Self-actualization
B:Safety
C:Esteem
D:Love/Belonging
E:Phisiology
答案: 【Self-actualization】

2、 问题:Order the following types of need in ‘Maslow’s hierarchy of needs’ from the basic to higher levels.1. Safety; 2. Esteem; 3. Physiological; 4. Love
选项：
A:3，1， 4， 2
B:3，4，1，2
C:1，3，2，4
D:4，2，3，1
E:3，2，4，1
答案: 【3，1， 4， 2】

3、 问题:“‘Market’ is made up of existing or potential customers with the desire and ability to pay for the products or services.” This definition of market is conceptualized from the perspective of _____
选项：
A:Marketing
B:Government
C:Origin
D:Economics
答案: 【Marketing】

4、 问题:Which assumption is NOT the basis of the ‘production concept’ in business activities?
选项：
A:Product with a wide variety is more favorable among consumers
B:Consumers are unresponsive to product quality
C:Consumers like cheap products
D:Producers do not understand consumers’ needs very well
答案: 【Product with a wide variety is more favorable among consumers】