2020 国际贸易专业英语2(福建江夏学院) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-17到2020-07-04
本篇答案更新状态:已完结

Chapter 9 Pricing Issues Exam： Chapter 9

1、 问题:Sometimes, a company’s strategy is built around its price-value __.
选项：
A:relation
B:correlation
C:property
D:proposition
答案: 【proposition】

2、 问题:Under ___, the market consists of many buyers and sellers dealing with uniform commodities. 
选项：
A:pure competition
B:monopolistic competition
C:oligopolistic competition
D:pure monopoly
答案: 【pure competition】

3、 问题:Monopolistic competition occurs when an industry has many firms offering products that are similar but not __.
选项：
A:equal
B:different
C:identical
D:distinct
答案: 【identical】

4、 问题:Generally price and demand is _ related which means that the increase in the price would lead to the decrease in the demand for that product and vice versa.
选项：
A:inversely
B:adversely
C:correspondingly
D:proportionally
答案: 【inversely】

5、 问题:If demand hardly changes with a small change in price, we say demand is__.
选项：
A:elastic
B:inelastic
C:flexible
D:static
答案: 【inelastic】

6、 问题:The costs of product usually consist of：
选项：
A:Material costs
B:Labor costs
C:Distribution costs
D:Marketing costs
答案: 【Material costs;
Labor costs;
Distribution costs;
Marketing costs】

7、 问题:Appropriate pricing can contribute to marketing success, while inappropriate pricing can lead to marketing failure.
选项：
A:正确
B:错误
答案: 【正确】

8、 问题:If you buy or sell something at a premium, you buy or sell it at a higher price than usual. 
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:Competitive advantage is a business concept describing attributes that allow an organization to outperform its competitors. 
选项：
A:正确
B:错误
答案: 【正确】

10、 问题:Premium pricing strategy can also reflect and reinforce the company’s positioning in the market. 
选项：
A:正确
B:错误
答案: 【正确】

11、 问题:If the company wants to win a large market share with its product in a new market as soon as possible, the price will be fixed at an artificially low level, even lower than the market average. 
选项：
A:正确
B:错误
答案: 【正确】

12、 问题:Supermarkets often use economic pricing strategy to promote their private label products. 
选项：
A:正确
B:错误
答案: 【正确】

13、 问题:The private label products usually have very plain package and prices much lower than that of other branded products.
选项：
A:正确
B:错误
答案: 【正确】

14、 问题:Price skimming is a strategy often used by hi-tech companies that have products which have no substitute in the market for the time being.
选项：
A:正确
B:错误
答案: 【正确】

15、 问题:The purpose of product bundle pricing is to remove old stock. 
选项：
A:正确
B:错误
答案: 【正确】

16、 问题:A decision to position the product on high performance quality will mean that the seller must charge a lower price to cover higher costs. 
选项：
A:正确
B:错误
答案: 【错误】

17、 问题:In smaller businesses, top management, rather than marketing or sales department, is often responsible for setting the price.
选项：
A:正确
B:错误
答案: 【正确】

18、 问题:Under oligopolistic competition, there are only one large seller who dominates the market. 
选项：
A:正确
B:错误
答案: 【错误】

19、 问题:In case of economic recession, many consumers tighten their belts and become more value-conscious. As a result, many marketers try to emphasize value-for-money pricing strategies.  
选项：
A:正确
B:错误
答案: 【正确】

20、 问题:If demand changes greatly, we say the demand is elastic. If demand is elastic, the seller may consider increasing the prices. 
选项：
A:正确
B:错误
答案: 【错误】

Chapter10 Marketing Channels： Delivering Customer Value Exam： Chapter 10

1、 问题:Some retailing stores provide a narrow product line, but with a rich variety, such as bookstores, apparel stores, sporting-goods stores, and furniture stores. Those are called _______.
选项：
A:department stores
B:speciality stores
C:supermarkets
D:convenience stores
答案: 【speciality stores】

2、 问题:Which of the following is not the feature of supermarkets?
选项：
A:Low-cost
B:Low-margin
C:Low-volume
D:Self-service 
答案: 【Low-volume】

3、 问题:____ is the practice of shoppers visiting stores to learn about and try products and later purchasing them at lower prices online.
选项：
A:Prospecting
B:Warehousing
C:Retailing
D:Showrooming
答案: 【Showrooming】

4、 问题:______ are independently owned businesses that take title to all merchandise handled.
选项：
A:Merchant wholesalers
B:Brokers
C:Agents
D:None of the above
答案: 【Merchant wholesalers】

5、 问题:Channel __ refers to the disagreements among marketing channel members on goals, roles, and rewards.
选项：
A:conflict
B:mistake
C:confusion
D:chaos
答案: 【conflict】

6、 问题:Downstream partners are mainly the ____ who directly sell the cars to the customers.
选项：
A:suppliers
B:distributors
C:intermediaries