2020 市场营销英语(山东外事职业大学) 最新满分章节测试答案

文章目录[隐藏]

Chapter 1 Marketing Basics quiz
Chapter 2 Company and Marketing strategy quiz
Chapter 3 Analysing the Marketing Environment quiz
Chapter 5 Understanding Customers and Buyer Behaviour quiz5
Chapter 6 Designing a Customer-driven Marketing Strategy quiz6
Chapter 8 New Product Development and Product Life-Cycle Strategies Exam： Chapter 8

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-04-26到2020-06-30
本篇答案更新状态:已完结

Chapter 1 Marketing Basics quiz

1、问题:1. In this digital age, the way we communicate, access and share information, enjoy entertainment and do shopping have been totally ___ and reshaped.
选项：
A:altered
B:toppled
C:changed
D:adjusted
答案: 【toppled】

2、问题:2. The post-recession recovery brings __ back to consumers, they still tend to buy less, spend less and save more.
选项：
A:profits
B:benefits
C:advantages
D:means
答案: 【means】

3、问题:3. Today, companies are sourcing more supplies and components abroad and developing new products for specific market. The key word(s) here is(are)______
选项：
A:globalization
B:global sourcing
C:localization
D:All the above
答案: 【All the above】

4、问题:4. After the 2008 financial tsunami and its aftermath, consumers are moving from mindless to __ consumption.
选项：
A:mindful
B:meaningful
C:positive
D:practical
答案: 【mindful】

5、问题:5. When it comes to making purchasing decisions, consumers tend to stress more on features like ___, _ and ______.
选项：
A:value-for-money
B:practicality
C:attractiveness
D:durability
答案: 【value-for-money;
practicality;
durability】

6、问题:6. Non-profit organizations such as universities and colleges show little interest in marketing.
选项：
A:正确
B:错误
答案: 【错误】

7、问题:7. Consumers are becoming more aware of the importance of environmental protection and paying more attention to the issue of sustainability.
选项：
A:正确
B:错误
答案: 【正确】

8、问题:8. In adjusting to the new economy, some companies may be unwilling to cut their marketing budgets.
选项：
A:正确
B:错误
答案: 【错误】

9、问题:9. Making cuts in the wrong places can hurt and even damage the brand’s long-term image and customer relationship.
选项：
A:正确
B:错误
答案: 【正确】

10、问题:10. Forward-looking companies readily accept their responsibilities to the world around them and view sustainable marketing as an opportunity to do well by doing good.
选项：
A:正确
B:错误
答案: 【正确】

Chapter 2 Company and Marketing strategy quiz

1、问题:1The objective of business portfolio analysis, as stated before, is to find out the most profitable or _ products or brands, and put strong investment into them.
选项：
A:attractive
B:valuable
C:popular
D:promising
答案: 【promising】

2、问题:2._ refer to represent SBUs having large market share in a fast-growing industry.
选项：
A:Stars
B:Cash cows
C:Dogs
D:Question marks or Problem Children
答案: 【Stars】

3、问题:3. __ refer to products with low growth or market share.
选项：
A:Stars
B:Cash cows
C:Cash cows
D:Question marks or Problem Children
答案: 【Cash cows】

4、问题:4. When cash cows lose their appeal and move towards deterioration, then a _____ policy may be pursued.
选项：
A:retrenchment
B:paucity
C:absence
D:reduction
答案: 【retrenchment】

5、问题:5. A company can pursue one of the four strategies for each SBU. It can invest more in the SBU to _ its share.
选项：
A:reduce
B:build
C:distribute
D:add
答案: 【build】

6、问题:6. The best business portfolio, however, is believed to be able to fit the company’s strengths and weaknesses, and ready the company for market opportunities.
选项：
A:正确
B:错误
答案: 【正确】

7、问题:7. Managing such a huge portfolio profitably takes just experience and expertise.
选项：
A:正确
B:错误
答案: 【错误】

8、问题:8. Stars are the corporation’s key source of net cash inflow, and are specifically the core business.
选项：
A:正确
B:错误
答案: 【错误】

9、问题:9. A prevalent criticism about BCG Matrix is that market growth is not the only indicator for attractiveness of a market, and high market share is not the only success factor.
选项：
A:正确
B:错误
答案: 【正确】

10、问题:10. As time passes, SBUs may change their positions in the growth-share matrix.
选项：
A:正确
B:错误
答案: 【正确】

Chapter 3 Analysing the Marketing Environment quiz

1、问题:1. Micro-environment factors include:
选项：
A:Consumers:
B:Competitors
C:Suppliers
D:Governments
答案: 【Consumers:;
Competitors;
Suppliers】

2、问题:2. P refers to political factors in the PEST analysis. Political factors include:
选项：
A:Government policies;
B:Legislations;
C:Political stability;
D:International trade agreement;
答案: 【Government policies;;
Legislations;;
Political stability;;
International trade agreement;】

3、问题:3. E refers to economic factors in the PEST analysis. Economic factors include:
选项：
A:Recession;
B:GDP growth rate;
C:Interest rate;
D:Exchange rate;
答案: 【Recession;;
GDP growth rate; ;
Interest rate;;
Exchange rate;】

4、问题:4. S refers to sociocultural factors in the PEST analysis. Sociocultural factors include:
选项：
A:Values;
B:Beliefs;