2020 电子商务英语(山东交通学院) 最新满分章节测试答案

文章目录[隐藏]

Chapter 1 E-commerce：The Revolution is Just Beginning 电子商务：革命刚刚开始 Chapter 1 Test
Chapter 2 E-commerce Business Models and Concepts电子商务的商业模式和概念 Chapter 2 Test
Chapter 4 Social, Mobile, and Local Marketing社会化营销、移动营销和本地化营销 Chapter 4 Test
Chapter 7 Social Networks社交网络 Chapter 7 Test
Chapter 5 Online Retail and Services电子零售和在线服务 Chapter 5 Test
Chapter 3 E-commerce Marketing and Advertising Concepts电子商务营销原理 Chapter 3 Test
Chapter 6 Online Content and Media在线内容和媒体 Chapter 6 Test
Chapter 8 B2B E-commerce： Supply Chain Management and Collaborative Commerce B2B电子商务：供应链管理和协同商务 Chap

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-09-28到2020-10-28
本篇答案更新状态:已完结

Chapter 1 E-commerce：The Revolution is Just Beginning 电子商务：革命刚刚开始 Chapter 1 Test

1、问题:Which of the following refers to any disparity in relevant market information among parties in a transaction?
选项：
A:information asymmetry
B:unfair competitive advantage
C:imperfect competition
D:dynamic pricing
答案: 【information asymmetry】

2、问题:Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
选项：
A:Marketing messages had little richness.
B:The smaller the audience reached, the less rich the message.
C:The larger the audience reached, the less rich the message.
D:Richness was unrelated to reach.
答案: 【The larger the audience reached, the less rich the message.】

3、问题:Which of the following is not a unique feature of e-commerce technology?
选项：
A:interactivity
B:social technology
C:information asymmetry
D:richness
答案: 【information asymmetry】

4、问题:E-commerce is available just about everywhere and anytime. This is known as:
选项：
A:richness.
B:information density.
C:ubiquity.
D:reach.
答案: 【ubiquity.】

5、问题:Which of the following is a leading platform for social e-commerce?
选项：
A:Amazon
B:eBay
C:Wikipedia
D:Facebook
答案: 【Facebook】

6、问题:Which type of e-commerce generated the largest revenue？
选项：
A:B2B
B:B2C
C:C2C
D:M-commerce
答案: 【B2B】

7、问题:Which of the following is not a characteristic of a perfect competitive market?
选项：
A:Price, cost, and quality information are equally distributed.
B:A nearly infinite set of suppliers compete against one another.
C:Customers have access to all relevant information worldwide.
D:It is highly regulated.
答案: 【It is highly regulated.】

8、问题:All of the following were visions of e-commerce expressed during the early years of e-commerce except:
选项：
A:a nearly perfect information marketspace.
B:friction-free commerce.
C:disintermediation.
D:fast follower advantage.
答案: 【fast follower advantage.】

9、问题:The early years of e-commerce are considered:
选项：
A:the most promising time in history for the successful implementation of first mover advantages.
B:an economist’s dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted.
C:a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
D:a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.
答案: 【a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.】

10、问题:The unique features of e-commerce technology include:
选项：
A:Ubiquity
B:Specific standards
C:Global Reach
D:Richness
答案: 【Ubiquity;
Global Reach;
Richness】

11、问题:The growth of social e-commerce is driven by___.
选项：
A:social sign-on
B:network notification
C:integrated social commerce tools
D:sharing of products, services, and content on social accounts
答案: 【social sign-on;
network notification;
integrated social commerce tools;
sharing of products, services, and content on social accounts】

12、问题:Economists early visions about e-commerce include___
选项：
A:a nearly perfect competitive
B:Information asymmetry would be greatly reduced
C:disintermediation
D:Consumers are not price sensitive
答案: 【a nearly perfect competitive ;
Information asymmetry would be greatly reduced;
disintermediation】

13、问题:The Reinvention period is characterized by___.
选项：
A:local economy
B:user-generated content
C:viral marketing
D:disintermediation
答案: 【local economy;
user-generated content;
viral marketing】

14、问题:Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
选项：
A:正确
B:错误
答案: 【正确】

15、问题:Cost transparency refers to the ease with which consumers can find out the variety of prices in a market
选项：
A:正确
B:错误
答案: 【错误】

Chapter 2 E-commerce Business Models and Concepts电子商务的商业模式和概念 Chapter 2 Test

1、问题:Which of the following is an example of the affiliate revenue model?
选项：
A:QQ music
B:eBay
C:JD
D:Amazon
答案: 【Amazon】

2、问题:Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity, approximately?
选项：
A:$5 billion
B:$6.6 billion
C:$165 billion
D:$25 billion
答案: 【$5 billion】

3、问题:All of the following can be considered a direct or indirect competitor of Amazon except:
选项：
A:eBay.
B:Apple’s iTunes Store.
C:Walmart.
D:Priceline.
答案: 【Priceline.】

4、问题:All of the following may lead to a competitive advantage except:
选项：
A:less expensive suppliers.
B:better employees.
C:fewer products.
D:superior products.
答案: 【fewer products.】

5、问题:Which of the following is an example of a company using the content provider model?
选项：
A:Priceline
B:Netflix
C:Dell
D:eBay
答案: 【Netflix】

6、问题:Which of the following is not a variation of the e-tailer business model？
选项：
A:bricks-and-clicks
B:virtual merchant
C:market creator
D:manufacturer-direct
答案: 【market creator】

7、问题:A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together.
选项：
A:private industrial network
B:exchange
C:e-distributor
D:industry consortia
答案: 【private industrial network】