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本课程起止时间为:2020-02-24到2020-06-30
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Lecture 5 Test 5

1、 问题:Which of the following is NOT a reason for managers to plan?
选项:
A:to give direction to an organization
B:to deal with change
C:to establish goals
D:to establish responsibility for mistakes
答案: 【to establish responsibility for mistakes

2、 问题:Which of the following is a frequently cited criticism of formal planning?
选项:
A:Plans lock organizations into rigid goals and timetables.
B:Plans take too long to create.
C:Plans create resentment within different levels of the organization.
D:Formal planning works well only for smaller companies.
答案: 【Plans lock organizations into rigid goals and timetables.

3、 问题:The first step in the six-step strategic management process is to __.
选项:
A:analyze the organization’s strengths and weaknesses
B: identify the organization’s mission
C:identify strategies to reach the organization’s goals
D:analyze the opportunities the organization has
答案: 【 identify the organization’s mission

4、 问题:SWOT analysis identifies and analyzes an organization’s __.
选项:
A:strengths, weaknesses, opportunities, and threats
B:strategy for competing in the market
C:human resource assets
D:long-term goals
答案: 【strengths, weaknesses, opportunities, and threats

5、 问题:Which of the following do managers NOT typically use to formulate strategies?
选项:
A:finding ways to exploit the organization’s strengths
B: finding ways to protect the organization from external threats
C:finding ways to rule out existing organizational opportunities
D:finding ways to correct organizational weaknesses
答案: 【finding ways to rule out existing organizational opportunities

6、 问题:The three different types of strategies that managers implement are __.
选项:
A:corporate, private, functional
B:corporate, competitive, functional
C:long-term, short-term, public
D:competitive, noncompetitive, corporate
答案: 【corporate, competitive, functional

7、 问题:A salad dressing company that buys a large olive grove to produce olive oil is practicing which of the following?
选项:
A:concentration
B:forward vertical integration
C:backward vertical integration
D:horizontal integration
答案: 【backward vertical integration

8、 问题:In forward vertical integration, a company becomes its own _, while in backward vertical integration, the company is its own _.
选项:
A:supplier; distributor
B:supplier; customer
C:distributor; monitor
D:distributor; supplier
答案: 【distributor; supplier

9、 问题:Two movie studios combining to form one larger studio is an example of which of the following?
选项:
A:forward vertical integration
B:horizontal integration
C:backward vertical integration
D:diversification
答案: 【horizontal integration

10、 问题:A company whose goal is to retain its ideal size and market share is employing which kind of strategy?
选项:
A:noncorporate
B:growth
C:renewal
D:stability
答案: 【stability

11、 问题:To address limited, short-term problems, a company is most likely to employ a __ strategy.
选项:
A:retrenchment
B:tournaround
C:doomsday
D:self-critical
答案: 【retrenchment

12、 问题:A diversified corporation is likely to have __.
选项:
A:multiple competitive strategies
B:a single competitive strategy
C:no more than two competitive strategies
D:thousands of competitive strategies
答案: 【multiple competitive strategies

13、 问题:A cost leadership competitive strategy focuses on which of the following?
选项:
A:efficiency
B:innovation
C:elegant design
D:luxury
答案: 【efficiency

14、 问题:A company with a differentiation strategy focuses on making its products or services __.
选项:
A:unique and special
B:similar to its competitors
C:familiar
D:affordable
答案: 【unique and special

15、 问题:Which of the following describes a company that is following a focus strategy?
选项:
A: a software company that makes a wide variety of games and financial products
B: a software company that makes games for a wide audience
C:a software company that makes financial products for accountants, consumers, and businesses
D:a software company that makes financial products for accountants only
答案: 【a software company that makes financial products for accountants only

16、 问题:This term describes an electric shaver company that carefully observes its competitor’s production line to look for ways to improve its own manufacturing process.
选项:
A:trademarking
B:benchmarking
C:quality engineering
D:reverse marketing
答案: 【benchmarking

17、 问题:In traditional goal setting, these individuals set goals.
选项:
A:top manager
B:middle and low-level managers
C:middle managers
D:managers and employees
答案: 【top manager

18、 问题:In management by objectives (MBO), goals __.
选项:
A:must be easily accomplished
B:are jointly determined by employees and managers
C:are determined by top management
D:are developed by employees
答案: 【are jointly determined by employees and managers

19、 问题:Which goal-setting sequence is correct for the following steps?1. Evaluate resources.2. Identify goals.3. Review the mission and job tasks.4. Communicate goals.5. Link rewards to goals.6. Build feedback mechanisms.
选项:
A:1, 2, 4, 6, 3, 5
B:4, 2, 5, 3, 1, 6
C:3, 4, 2, 6, 5, 1
D:3, 1, 2, 4, 6, 5
答案: 【3, 1, 2, 4, 6, 5

20、 问题:Directional plans __.
选项:
A: leave no room for interpretation
B:are flexible general guidelines
C:are difficult to modify
D:must be short-term plans
答案: 【are flexible general guidelines

Lecture 6 Test 6

1、 问题:Organizational design requires a manager to __.
选项:
A:organize groups within an organization
B:change the culture of an organization
C:change or develop the structure of an organization
D:change the logo of an organization
答案: 【change or develop the structure of an organization

2、 问题:Early supporters of work specialization saw it as __.
选项:
A:a reliable way to increase productivity
B:a good way to increase employee morale
C:a source of innovation
D:an immoral way to coerce workers into greater productivity
答案: 【a reliable way to increase productivity

3、 问题:A soap company that features a bath soap department, a laundry detergent department, and a dish soap department is using which of the following?
选项:
A:process departmentalization
B:functional departmentalization

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