2020 综合商务英语(黑龙江八一农垦大学)1452020450 最新满分章节测试答案

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本课程起止时间为:2020-02-23到2020-09-01
本篇答案更新状态:已完结

【作业】Unit 1 Part I 大众媒体 Mass Media Unit 1

1、 问题:Translate the following passage into Chinese. It is not possible to describe the entire concept of political propaganda in media in this single article. Chomsky has been actively involved in political debates ever since the Vietnam War and regardless his advanced age, he still heavily contributes to political and media debates. According to his analysis, it was the war propaganda machinery that started with modern media propaganda in general. Manipulation and propaganda then started to be a “normal” practice; and then, in a vicious circle, the media propaganda started a whole new way of the manipulation.
评分规则: 【 仅仅在这一篇文章中不可能尽述媒体政治宣传的概念。
自越南战争以来，乔姆 斯基一直在政治辩论方面十分活跃
尽管现在年事已高，他仍然频繁地参与政治及媒体辩论。
根据他的分析，大致来说，战争宣传机器启动了现代媒体宣传。
随后操控和宣传开始成为“常态”做法；
之后，媒体宣传又开启了全新的操控方式，这是一个恶性循环。
】

Unit 1 Part II 技能拓展 Business-oriented Skills Unit 1 Word family

1、 问题: Volkswagen said the software allowing its diesel vehicles to evade emissions rules is in with European law, as the carmaker aims to toughen its legal defenses in view of a possible rise in compensation claims in its home region.
答案: 【conformity】

2、 问题: Maine’s new liquor law caused dissatisfaction all over the state; it is a statute which is regarded as and as putting a premium of corruption.
答案: 【tyrannical】

3、 问题: Last September, Archer Malmo in Memphis sponsored a contest among its employees to create campaigns for clients, which led to an agency’s landing of a real client
答案: 【hypothetical】

4、 问题: The companies working to bring television to the United States are endlessly optimistic that the big breakthrough for their industry is just around the corner, despite nearly 50 years of miscast experimentation and failure.
答案: 【interactive】

5、 问题: Like an astrological chart, the concept of the genogram can be made to fit any case, and it works better retrospectively than .
答案: 【predictively】

6、 问题: The Legislature today approved a bill that would make the deduction and other provisions of the commuter income tax with those in the New York income tax law.
答案: 【conform】

7、 问题: The claim that chief executives’ pay has soared in recent years because C.E.O.s have figured out how to game the corporate compensation system is sometimes referred to as the fat cat , which needs further refinement.
答案: 【hypothesis】

8、 问题: A start-up in California is studying how self-driving vehicles will communicate with the world around them, as well as with their passengers.
答案: 【Interact】

Unit 1 Part II 技能拓展 Business-oriented Skills Idioms, phrasal verbs and fixed expressions

1、 问题: Donald Trump faced a new conservative challenger — a former CIA counter-terrorism officer who launched an independent presidential bid him.
答案: 【against】

2、 问题: Mall walking began in the age of innocence, back in the early 1960s, when physicians figured that the only way to persuade people to take exercise was to combine it with shopping.
答案: 【out】

3、 问题: The press has been speculating on whether the Trump Administration will weed medical marijuana.
答案: 【out】

4、 问题: While some stockbrokers were dealing yesterday with small investors, others were geared big institutions.
答案: 【to】

5、 问题: The senator told the reporters that his remarks were strictly the record so they cannot go public.
答案: 【off】

6、 问题: All of us have moments when we simply can’t help ourselves and blurt things we ultimately regret.
答案: 【out】

7、 问题: Rabbi Norman Lamm, the spiritual leader of the Jewish Center in New York, cautioned that Jewish religious schools “must not be biased the policy of teaching of the holocaust,” adding that “many millions were killed in World War II — non-Jews and Jews, religious and secularists, believers and atheists.”
答案: 【towards】

8、 问题: Leaked speech excerpts showed a Hillary Clinton ease with Wall Street and embracing unfettered trade in paid speeches to financial firms.
答案: 【at】

9、 问题:What’s the heart of policy decisions on welfare — and what should be? The researcher considers fundamental questions about the welfare safety net.
答案: 【at】

10、 问题: The racial issue is truly a pain the neck for the presidential candidates to deal with.
答案: 【in】

Unit 1 Part I 大众媒体 Mass Media Reading for specific information

1、 问题: To Chomsky, it is almost impossible to study the media in the manner of scholarship.
选项：
A:正确
B:错误
答案: 【错误】

2、 问题: Almost all work in media analysis is on making assumptions about the nature and structure of the media.
选项：
A:正确
B:错误
答案: 【错误】

3、 问题: The real mass media are basically trying to divert people and the important contents are reserved for the elite media to manage.
选项：
A:正确
B:错误
答案: 【正确】

4、 问题: There are filtering devices in academic institutions such as universities to weed out people who think independently and don’t conform to the power system.
选项：
A:正确
B:错误
答案: 【正确】

5、 问题: The New York Times makes money via two channels: selling newspapers to its audience and selling advertisements to big corporations.
选项：
A:正确
B:错误
答案: 【错误】

Unit 1 Part I 大众媒体 Mass Media Cloze

1、 问题: You are almost always better off if you could listen to the of your elders.
答案: 【counsel】

2、 问题: Her was left to her brother as her husband had died and she didn’t have any children
答案: 【estate】

3、 问题:Some that the distant planet could sustain life. But so far there is no solid evidence for any signs of life there.
答案: 【(以下答案任选其一都对)have conjectured;
conjecture】

4、 问题: It emerged that the young hijacker was a survivor of a massacre of street children by off-duty Rio policemen in 1993.
答案: 【crazed】

5、 问题: In local elections the year after, the conservatives won a(n) majority and left the reformists with none. But after the nuclear deal and the lifting of sanctions, the situation got reversed.
答案: 【outright】

6、 问题:The double-digit inflation that in 2011 has subsided, and exports of textiles and electronics are booming.
答案: 【prevailed】

7、 问题: The usual explanation for this lack of adventure is that Mrs. Watanabe, the housewife who holds the family purse strings, has been averse to risk, especially since the stock market bubble burst in 1990.
答案: 【archetypal】

8、 问题:A(n) of gardeners tended lawns by a lake, while chauffeur-driven black Mercedes awaited the officials who were emerging from meetings.
答案: 【phalanx】

9、 问题:The reading wasn’t bad; she just needs to tweak it a bit, the funny stuff and learn how to deliver punch lines.
答案: 【play up】

10、 问题: It is impossible to say at what point along the a dialect becomes a separate language.
答案: 【continuum】

11、 问题: In the middle of town, a(n) brick building provides a clue as to what makes the place unusual.
答案: 【unobtrusive】

12、 问题: Medical care in the U.S. is generally the well-being and financial health of hospitals, doctors, nurses, medical associations, pharmaceutical firms.
答案: 【geared to】

13、 问题: The current trend for migrant populations is to urban centers in search of access to services and employment opportunities.
答案: 【gravitate towards】

14、 问题: testing uses one single exam to measure students’ performance and decide the course of their life. This has caused much stress for students, parents, teachers, and school administrators.
答案: 【High-stakes】

15、 问题: The confrontations between the Democrats and Republicans are inevitable due to the nature of the two-party system.
答案: 【adversarial】

16、 问题:In order to enough profits to satisfy their shareholders, banks have slashed costs and increased prices; their return on equity has turned out to be unimpressive.
答案: 【grind out】

17、 问题: One approach to address multiple-choice questions is to first all the unsuitable choices or answers.
答案: 【weed out】

18、 问题:While there is some at least theoretical logic here, it is a highly claim and an extraordinarily difficult calculation.
答案: 【speculative】

19、 问题: The imperial government was a political labyrinth of personal, provincial, regional, racial, ideological and functional groupings and relationships — confusing to the novice and to the foreigner.
答案: 【baffling】

20、 问题: is a term used to describe ideas or explanations that are generally accepted as true by the public or by experts in a field.
答案: 【Conventional wisdom】

【作业】Unit 1 Part I 大众媒体 Mass Media 第一课作业

1、 问题:Read the following passage. Does Harvard Business Review’s recommendation work for Starbucks in China? Conduct a business investigation into the performance and development of Starbucks in China. Write a report of your findings regarding its competitors, existing customers and target customers and give your own recommendations as to how to improve Starbucks’ position in China. A Starbucks on Every CornerIn 2008, Starbucks announced that they would be closing 600 U.S. stores. Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm “neighborhood store” feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, “Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.” Meaning, in order to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity. The magazine discloses three problems with the growth of Starbucks: alienating early adopters, too broad of an appeal, and superficial growth through new stores and products. It recommends that Starbucks should have stayed private, growing at a controlled pace to maintain its status as a premium brand.
评分规则: 【 Competitors
Existing customers
target customers
Recommendations
Coherence and Lauguage, Presentation
】

Unit 3 Part I 文化差异 Cultural Differences Word Family

1、 问题:As a(n) scientist, Dejun Yu refused a position in Britain and returned to China without hesitation in 1950.
答案: 【patriotic】

2、 问题: Puritan businessmen used very little of their profit for their own consumption and instead reinvested the bulk of the profit back into the business. They had for the aristocrats and their consumption of luxuries.
答案: 【contempt】

3、 问题: Courage in excess becomes foolhardiness, affection weakness, thrift .
答案: 【avarice】