2020 综合商务英语2(胡昕婷)(河北大学) 最新满分章节测试答案

文章目录[隐藏]

Unit One-1 Market（2.17-2.21） Quiz, Unit One-1
Unit One-2 Marketing（2.24-3.1） Quiz, Unit One-2
Unit Two-1 Brand（3.2-3.8） Quiz, Unit Two-1
Unit Two-2 Advertising（3.9-3.15） Quiz, Unit Two-2

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-14到2020-06-30
本篇答案更新状态:已完结

Unit One-1 Market（2.17-2.21） Quiz, Unit One-1

1、问题:In ____, prices fall.
选项：
A:buyer’s market
B:bear market
C:bull market
D:retail market
答案: 【bear market 】

2、问题:In __, workers compete for jobs and employers compete for workers.
选项：
A:labor market
B:retail market
C:wholesale market
D:buyer’s market
答案: 【labor market】

3、问题:In __, goods are sold directly to the public in small quantities.
选项：
A:buyer’s market
B:seller’s market
C:retail market
D:wholesale market
答案: 【retail market】

4、问题:In _____, there is more supply than demand, buyers are at an advantage and prices are low.
选项：
A:buyer’s market
B:seller’s market
C:bull market
D:bear market
答案: 【buyer’s market】

5、问题:___ focuses on a narrowly defined group of customers
选项：
A:Mass market
B:Niche market
C:Buyer’s market
D:Seller’s market
答案: 【Niche market】

6、问题:Coca-Cola is a ______ product: it sells to large numbers of people.
选项：
A:niche market
B:mass market
C:home market
D:luxury market
答案: 【mass market】

7、问题:Rolex watches sell in a ___; they are high-quality and expensive goods.
选项：
A:luxury market
B:mass market
C:niche market
D:export market
答案: 【luxury market】

8、问题:A __ is getting larger.
选项：
A:new market
B:big market
C:growing market
D:mass market
答案: 【growing market】

9、问题:A _______ is in the producer’s country.
选项：
A:home market
B:international market
C:export market
D:seller’s market
答案: 【home market】

10、问题:_____, which facilitate the exchange of liquid assets, can be further divided into security market, stock market, insurance market, bond market, capital market, currency market, futures market, etc.
选项：
A:bear market
B:bull market
C:Financial markets
D:product market
答案: 【Financial markets】

Unit One-2 Marketing（2.24-3.1） Quiz, Unit One-2

1、问题:A market _____ is a general plan about how to organize the marketing activities for a product.
选项：
A:segment
B:research
C:strategy
D:mix
答案: 【strategy 】

2、问题:A product’s marketing ___ is the combination of the 4 Ps: product, price, place and promotion.
选项：
A:segment
B:share
C:strategy
D:mix
答案: 【mix】

3、问题:A market _____ is one section of the total market; it’s a group of people who are similar in ways such as age/gender / income.
选项：
A:segment
B:research
C:mix
D:share
答案: 【segment】

4、问题:Market ( -ing ) ___ includes activities like surveys. Companies talk to existing and potential consumers to gain useful information which will help them design and market their product.
选项：
A:segment
B:research