2020 综合商务英语II(山东工商学院) 最新满分章节测试答案

文章目录[隐藏]

Unit Six Product Quiz, Unit Six
Unit Five Finance Quiz, Unit Five
Unit Four Market Quiz, Unit Four
Unit Three Trade Quiz, Unit Three
Unit Two Management Quiz, Unit Two
Unit One Introduction to Business Quiz, Unit One
Unit Eleven Culture Quiz, Unit Eleven
Unit Ten E-commerce Quiz, Unit Ten
Unit Nine Advertising Quiz, Unit Nine
Unit Eight Marketing Quiz, Unit Eight
Unit Seven Brand Quiz, Unit Seven

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-02-24到2020-07-20
本篇答案更新状态:已完结

Unit Six Product Quiz, Unit Six

1、问题:Which word has these three meanings: start (a company), put (a product) on the market, start (an advertising campaign)?
选项：
A:throw
B:begin
C:launch
D:start
答案: 【launch】

2、问题:A product which only appeals to a very specialist group of customers is a _____ product.
选项：
A:special
B:reserved
C:mass
D:niche
答案: 【niche 】

3、问题:A luxury product which is high quality and expensive is a(n) _____ product.
选项：
A:downmarket
B:upmarket
C:middle-market
D:mass market
答案: 【upmarket】

4、问题:The product ____ discusses the stages which a product has to go through since the day of its birth to the day it is taken away from the market.
选项：
A:lifecycle
B:shelf life
C:process
D:procedure
答案: 【lifecycle】

5、问题:Tariffs are taxes on ______ products.
选项：
A:imported
B:special
C:general
D:standard
答案: 【imported】

6、问题:A tangible product is a product that can only be perceived indirectly
选项：
A:正确
B:错误
答案: 【错误】

7、问题:The outermost circle refers to augmented product consisting of the measures taken to help the consumer put the actual product to use, for example:delivery, warranty installation and so on.
选项：
A:正确
B:错误
答案: 【正确】

8、问题:The actual product is defined as the benefit that the product brings to the customer.
选项：
A:正确
B:错误
答案: 【错误】

9、问题:During the maturity stage, the product is established and the aim for the manufacturer is now to maintain the market share they have built up.
选项：
A:正确
B:错误
答案: 【正确】

10、问题:A quality management system (QMS) is a collection of business processes focused on consistently meeting customer requirements and enhancing their satisfaction.
选项：
A:正确
B:错误
答案: 【正确】

Unit Five Finance Quiz, Unit Five

1、问题:___ is the money and resources made available to startup firms and small businesses with exceptional growth potential.
选项：
A:Leverage
B:Entrepreneur
C:Venture capital
D:Acquisition
答案: 【Venture capital 】

2、问题:____ is an individual who commits money to investment products with the expectation of financial return.
选项：
A:acquisition
B:entrepreneur
C:investor
D:sole trader
答案: 【investor】

3、问题:An ___ is a person who has possession of a new enterprise, venture or idea and assumes significant accountability for the inherent risks and the outcome.
选项：
A:entrepreneur
B:venture capital
C:acquisition
D: investor
答案: 【entrepreneur】

4、问题:_ is investment from an affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity
选项：
A:equity financing
B:angel investment
C:IPO
D:venture capital
答案: 【angel investment】

5、问题:_____ finance includes tax systems, government expenditures, budget procedures, stabilization policy and instruments, debt issues, and other government concerns
选项：
A:Private
B:Corporate
C:Public
D:Company
答案: 【Public 】

6、问题:Which of the following does not belong to ownership investment?
选项：
A:business
B:stock
C:real estate
D:savings account
答案: 【savings account】

7、问题:A ____ is literally a certificate that says you own a portion of a company.
选项：
A:cash equivalent
B:savings account
C:bond
D:stock
答案: 【stock 】

8、问题:Bond is a type of ___.
选项：
A:ownership investment
B:lending investment
C:cash equivalent
D:savings account
答案: 【lending investment】

9、问题:If a company thrives and goes public, it will issue shares on a stock exchange; such ____ bring a great influx of cash into a firm.
选项：
A:angel investment
B:IPO
C:venture capital
D:equity financing
答案: 【IPO】

10、问题:______ occurs when a firm raises money for working capital or capital expenditures by selling debt instruments such as bonds and notes to individuals and/or institutional investors.
选项：
A:Debt financing
B:Equity financing
C:IPO
D:Venture capital
答案: 【Debt financing】

Unit Four Market Quiz, Unit Four

1、问题:In ____, prices fall.
选项：
A:buyer’s market
B:bear market
C:bull market
D:retail market
答案: 【bear market 】

2、问题:In __, workers compete for jobs and employers compete for workers.
选项：
A:labor market
B:retail market
C:wholesale market
D:buyer’s market
答案: 【labor market】

3、问题:In __, goods are sold directly to the public in small quantities.
选项：
A:buyer’s market
B:seller’s market
C:retail market
D:wholesale market
答案: 【retail market】

4、问题:In _____, there is more supply than demand, buyers are at an advantage and prices are low.
选项：
A:buyer’s market
B:seller’s market