2021 综合商务英语III(天水师范学院) 最新满分章节测试答案

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2021-08-23到2022-01-31
本篇答案更新状态:已完结

Unit 1 Business Ethics Unit 1 Quiz

1、 问题:The CSC idea is to instill ______ and leadership skills for less-structured, diverse business environment and cultures.
选项：
A:managerial confidence
B:market competence
C:global perspective
D:partnership
答案: 【global perspective 】

2、 问题:Corporate social responsibility is no longer viewed as ______, but an investment that brings financial returns.
选项：
A:legal compliance
B:regulatory cost
C:operation for a reputation
D:business priority
答案: 【regulatory cost】

3、 问题:The alignment of charitable giving with business strategy, company skills and market needs is called ______.
选项：
A:shareholder responsibility
B:CSR value curve
C:performance assessment
D:strategic philanthropy
答案: 【strategic philanthropy】

4、 问题:The potential drawback of this investment ______ is that it is exclusive in the U.S. when many believe international diversification is helpful.
选项：
A:return
B:portfolio
C:classification
D:collection
答案: 【portfolio】

5、 问题:Trust is the foundation of the BBC ______; we are independent, impartial and honest.
选项：
A:business value
B:corporate values
C:corporate ethic
D:business ethics
答案: 【corporate values】

6、 问题:On the accomplishment of CSC assignment, employees hone their cultural and ______ literacy.
选项：
A:educational
B:technological
C:legal
D:marketplace
答案: 【marketplace】

7、 问题: ______ is the process of designing, launching and running a new business, which is often initially a small business.
选项：
A:Entrepreneurship
B:Starting-up
C:Business renovation
D:Entrepreneur spirit
答案: 【Entrepreneurship】

8、 问题: I don’t think I will take a(n) role, but rather become a consultant on merchandise and marketing.
选项：
A:execute
B:exempting
C:executive
D:cutting-edge
答案: 【executive 】

9、 问题:Pro bono is a Latin phrase for ______ undertaken voluntarily and without payment.
选项：
A:quality control
B:growth strategy
C:professional work
D:entrepreneurial work
答案: 【professional work 】

10、 问题:许多企业社会责任倡议，包括减少能源消耗等，都是有助于降低成本结构或者增加产能的双赢局面。The underlined phrase “双赢局面” is in English.
选项：
A:win-win outcome
B:wining opportunities
C:win-win scenarios
D:winning situations
答案: 【win-win scenarios 】

11、 问题:Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual.In Chinese, “code of conduct” is ______.
选项：
A:行动密码
B:行为准则
C:管理规范
D:行动管理
答案: 【行为准则】

12、 问题:Values-based regulation must be placed ahead of legal compliance when companies integrate CSR into core business strategy.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Legal compliance usually occurs first on the CSR Value Curve.】

13、 问题:CSC assignment’s initial aim was to develop the skills and experience to succeed as new global leaders.
选项：
A:正确
B:错误
答案: 【正确】

14、 问题:Participants in IBM’s CSC assignment are small teams of excellent employees to help communities worldwide address challenges.
选项：
A:正确
B:错误
答案: 【正确】

15、 问题:Companies are beginning to align business objectives with CSR so as to reduce cost and enter less favorable market.
选项：
A:正确
B:错误
答案: 【错误】
分析：【Companies are beginning to align business objectives with CSR so as to bring competitive differentiation, permission to enter new markets, and favorable positioning in the talent wars.】

Unit 2 Marketing Unit 2 Quiz

1、 问题:If you’re looking to boost customer satisfaction, one of the most promising places to start is______.
选项：
A:customer management
B:customer service
C:financial goals
D:stakeholder interest
答案: 【customer service】

2、 问题:It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance.
选项：
A:positive
B:negative
C:unknown
D:neutral
答案: 【positive 】

3、 问题:A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______.
选项：
A:stake risks
B:stock options
C:stock prices
D:share dividends
答案: 【stock prices】

4、 问题:Problems with service had a much______ than problems with the products themselves on customers’ likelihood to recommend a brand.
选项：
A:larger effect
B:no effect
C:less effect
D:equal effect
答案: 【larger effect】

5、 问题:Customer service calls involve direct interaction between ______.
选项：
A:companies and manufactures
B:manufactures and distributors
C:customers and distributors
D:companies and their customers
答案: 【companies and their customers】

6、 问题:One possibility she is seriously considering is to introduce a line of sorbets based on exotic fruits like kiwi and mango and that use low-calorie sweeteners. What does the underlined word “exotic” probably mean?
选项：
A:tasty
B:foreign
C:toxic
D:native
答案: 【foreign】

7、 问题:The stakes are high. What does the underlined word ” stakes ” probably mean?
选项：
A:stock
B:steak
C:shares
D:risk
答案: 【risk】

8、 问题:Overall, ice cream sales in the U.S.have declined 1 to 2 percent in recent years, except for Haagen-Dazs and a few other super premium producers.
选项：
A:正确
B:错误
答案: 【正确】

9、 问题:The decline in sales growth of super premium ice cream in the U.S. since the early 1990s is due to competition among ice cream producers.
选项：
A:正确
B:错误