2021 跨境电商实务英语与沟通(浙江工贸职业技术学院) 最新满分章节测试答案

文章目录[隐藏]

Program 1 Basic Information Edition Test for Program 1
Program 2 Pre-sales Communication Test for Program 2
Program 3 On-sales Communication Test for Program 3
Program 4 After-sales Communication Test for Program 4

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2021-11-22到2021-12-25
本篇答案更新状态:已完结

Program 1 Basic Information Edition Test for Program 1

1、问题:1. When writing product description, what should you consider for writing product story?
选项：
A:l Who is making the product?
B:l What inspired creating the product?
C:l What obstacles did you need to overcome to develop the product?
D:l How was the product tested?
答案: 【l Who is making the product?;
l What inspired creating the product?;
l What obstacles did you need to overcome to develop the product?;
l How was the product tested?】

2、问题:1.What may be included in a product title?
选项：
A:What is your product?
B:Who is it for?
C:What is the brand?
D:When is it for?
答案: 【What is your product?;
Who is it for?;
What is the brand?;
When is it for?】

3、问题:2. What are the requirements for an effective product title?
选项：
A:Use descriptive keywords to convey clearly and accurately what you’re selling.
B:Exclude the item’s brand name, artist, or designer.
C:include item specifics, such as size, color, condition, and model number.
D:Do use multiple synonyms or plurals.
答案: 【Use descriptive keywords to convey clearly and accurately what you’re selling.;
include item specifics, such as size, color, condition, and model number.】

4、问题:3.What are the basics for creating effective keywords?
选项：
A:To follow the Diversity rule and Long-tail rule when choosing keywords;
B:To check your keywords for effectiveness after keyword-choosing and keyword matching.
C:use Google Adwords or Yahoo to determine related keywords
D:create HTML pages with page-relevant names, when matching keywords
答案: 【To follow the Diversity rule and Long-tail rule when choosing keywords;;
To check your keywords for effectiveness after keyword-choosing and keyword matching.;
use Google Adwords or Yahoo to determine related keywords;
create HTML pages with page-relevant names, when matching keywords】

5、问题:4. According to the text, what should you observe when filling in keywords?
选项：
A:l Keywords should be words or phrases.
B:l Keywords that are more important always come before those of less importance.
C:l Keywords should be separated by blank space.
D:l The superposition of keywords is not advisable.
答案: 【l Keywords should be words or phrases.;
l Keywords that are more important always come before those of less importance.;
l Keywords should be separated by blank space.;
l The superposition of keywords is not advisable.】

6、问题:5. What are the nine tips for writing product description?
选项：
A:l To focus on your ideal buyer;
B:l To entice with benefits;
C:l To avoid bland phrases;
D:l To justify using superlatives;
答案: 【l To focus on your ideal buyer;;
l To entice with benefits;;
l To avoid bland phrases;;
l To justify using superlatives;】

7、问题:1. When writing product description, what should you consider for writing product story?
选项：
A:l Who is making the product?
B:l What inspired creating the product?
C:l What obstacles did you need to overcome to develop the product?
D:l How was the product tested?
答案: 【l Who is making the product?;
l What inspired creating the product?;
l What obstacles did you need to overcome to develop the product?;
l How was the product tested?】

8、问题:1. Product title affects the way a product is perceived by the buyer and the way a product is indexed in the search results.( )
选项：
A:正确
B:错误
答案: 【正确】

9、问题:2. According to the text, a good product title should be informative, descriptive, persuasive, and all-inclusive.()
选项：
A:正确
B:错误
答案: 【错误】

10、问题:3. According to the text, it is advisable to avoid words that don't help in a product title, and to make sure the product is actually described.()
选项：
A:正确
B:错误
答案: 【正确】

11、问题:4. According to the text, a product title with all letters capitalized will be more easily recognized straight away by the search engine.()
选项：
A:正确
B:错误
答案: 【错误】

12、问题:5. According to text, it is better to make a product title containing sufficient keywords than to make a title being short and readable.( )
选项：
A:正确
B:错误
答案: 【错误】

13、问题:6. It's important that you use different titles for different products. You can add a certain detail, like size, color or weight, to make a different title for a similar product.()
选项：
A:正确
B:错误
答案: 【正确】

14、问题:7. According to the text, there are two absolutely different opinions about what a good title is on Amazon: to be as simple as possible, and to stuff as many keywords as possible.()
选项：
A:正确
B:错误
答案: 【正确】

15、问题:8. According to the text, Amazon and Google Shopping both attach importance to the readability and coherence of a product title.()
选项：
A:正确
B:错误
答案: 【错误】

16、问题:9. As suggestions by Amazon, a good title should have its all letters capitalized, and its number, measurement and ampersand spelt out.()
选项：
A:正确
B:错误
答案: 【错误】

17、问题:10. Amazon product title shouldn't include seller information, promotion, suggestive commentary, or others like price, size and color.( )
选项：
A:正确
B:错误
答案: 【错误】

18、问题:11. According to the text, effective keywords will help enhance the sales volume of your product because most buyers get to you and have interest in your product via keyword searching.()
选项：
A:正确
B:错误
答案: 【正确】

19、问题:12. The Diversity rule of keyword choosing requires that the keywords should satisfy various searching habits of the buyer, exactly describe the product, and, at the same time. be frequently used by the buyer.( )
选项：
A:正确
B:错误
答案: 【正确】

20、问题:13. According to the Diversity rule, if you sell water, you can include pure water, mineral water, bottled water, and H,0 in the keyword collection.()
选项：
A:正确
B:错误
答案: 【错误】

21、问题:14. According to the text, long tail keywords are so general that they can easily and specifically target their potential buyers.()
选项：
A:正确
B:错误
答案: 【错误】

22、问题:15. It is suggested that a new seller would rather choose small, relatively "accurate"
选项：
A:正确
B:错误
答案: 【正确】

23、问题:16.According to the text, when writing product description, you are required to use complete and grammatically correct sentences, organize information in paragraphs with the most important coming first, and, if possible, to end up with a short paragraph telling a product story. ( )
选项：
A:正确
B:错误
答案: 【正确】

24、问题:17.According to the text, you are allowed to embed in the description overall pictures, pictures with use directions, and trademarked logos. ( )
选项：
A:正确
B:错误
答案: 【错误】

25、问题:18.According to the text, when writing product description, you are advised to start by imagining your ideal buyers, to ask and answer questions as if you were selling them the products face to face, and to choose and use the words they use. ( )
选项：
A:正确
B:错误
答案: 【正确】