2020 East Marketing(East China Normal University) 最新满分章节测试答案

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本课程起止时间为:2020-11-12到2021-02-22
本篇答案更新状态:已完结

什么是中国商人？ What are Chinese merchants？ 《东方营销学）1-3章测试题 Test for Unit 1-3： East Marketing

小提示:本节包含奇怪的同名章节内容

1、 问题:根据《易经·系辞》的描述，中国的商业起源为：According to the I-Ching·the Great Treatise, the origin of commerce in China is：
选项：
A:神农时期 The period of Shen Nung
B:商周时期 The period from Shang Dynasty to Zhou Dynasty
C:汉唐时期 The period from Han Dynasty to Tang Dynasty
D:明清时期 The period from Ming Dynasty to Qing Dynasty
答案: 【神农时期 The period of Shen Nung】

2、 问题:“四体不勤，五谷不分”常用来形容人的懒惰，其中“五谷”的概念源自：The old saying “someone is like a parasite whose four limbs do not toil and unable to distinguish five cereals” usually describes lazybones. The concept of “five cereals” originated in :
选项：
A:神农时期 The period of Shen Nung
B:商周时期 The period from Shang Dynasty to Zhou Dynasty
C:汉唐时期 The period from Han Dynasty to Tang Dynasty
D:明清时期 The period from Ming Dynasty to Qing Dynasty
答案: 【神农时期 The period of Shen Nung】

3、 问题:被尊称为中华“人文初祖”的是：Who is regarded as the founding father of Chinese culture?
选项：
A:皇帝 Emperor
B:炎帝 The Emperor Yan
C:黄帝 The Emperor Huang
D:秦始皇 The Emperor Qin
答案: 【黄帝 The Emperor Huang】

4、 问题:市场的本质是：The essence of markets is:
选项：
A:利益 Benefit
B:交易 Trade
C:商品 Commodities
D:噬嗑 Shi He
答案: 【噬嗑 Shi He】

5、 问题:让商部落和经营销售紧密联系起来的历史人物是：The historical figures who combined the merchant tribes with marketing was:
选项：
A:大禹 Yu the Great
B:尧 Yao
C:王亥 Wang Hai
D: 舜 Shun
答案: 【王亥 Wang Hai】

6、 问题:黄帝在位期间的发明创造有哪些：What did the Emperor Huang do during his rule?
选项：
A:制衣冠 Made hat and clothes attire
B:建舟车 Made vessels and vehicles
C:制音律 Made music
D:制图做书 Did paintings and wrote books
答案: 【制衣冠 Made hat and clothes attire;
建舟车 Made vessels and vehicles;
制音律 Made music;
制图做书 Did paintings and wrote books】

7、 问题:根据汉代王符的说法，商品有三个特征：According to Wang Fu, who was born in Han Dynasty, the three features of commodities are:
选项：
A: 任 Ren (Functionality)
B:用 Yong (Usefulness)
C:坚牢 Jian and Lao (Ruggedness and durability)
D:利 Li (Benefits)
答案: 【 任 Ren (Functionality);
用 Yong (Usefulness);
坚牢 Jian and Lao (Ruggedness and durability)】

8、 问题:在中国传统文化中，商人必须具备非常全面的素质，根据“商圣”白圭的描述，商人应具备的能力包括哪些方面：In traditional Chinese culture, a businessman must have comprehensive qualities. According to Bai Gui, the “sage of business”, the qualities include:
选项：
A:伊尹之谋 Yi Yin’s resourcefulnes
B:吕尚之谋 Lv Shang’s resourcefulness
C: 孙吴用兵之能 Sun’s and Wu’s military capability
D:商鞅行法之信 Shang Yang’s prestige in Reform
答案: 【伊尹之谋 Yi Yin’s resourcefulnes;
吕尚之谋 Lv Shang’s resourcefulness;
孙吴用兵之能 Sun’s and Wu’s military capability;
商鞅行法之信 Shang Yang’s prestige in Reform】

9、 问题:一名合格的商人应具备：A qualified businessman should have the following qualities:
选项：
A:智 Wisdom
B:勇 Courage
C:仁 Benevolence
D:强 Adamancy
答案: 【智 Wisdom;
勇 Courage;
仁 Benevolence;
强 Adamancy】

10、 问题:“四体不勤，五谷不分”中，“五谷”包括：In the old saying “can neither do physical work nor distinguish ‘five kinds of grains’” , the “five kinds of grains” include:
选项：
A:稷 Millet (稷)
B:黍 Beans
C:麦 Sorghum
D:小米 Millet(小米)
答案: 【稷 Millet (稷);
黍 Beans;
麦 Sorghum;
小米 Millet(小米)】

11、 问题:中国商业文明之所以能够在神农时期萌芽，首先是得益于这个时期商业的兴起与发展。China’s commercial civilization was able to sprout during the period of Shen Nung. It was mainly because of the rise and development of business during this period.
选项：
A:正确
B:错误
答案: 【错误】

12、 问题:我国是世界上最早将野生粟培育成栽培粟的国家。China was the first country in the world to cultivate wild millet into cultivated millet.
选项：
A:正确