2021 International Marketing(Central University of Finance and Economics) 最新满分章节测试答案

文章目录[隐藏]

Chapter 2 Fundamentals of International Marketing (4 hours) [ 第2章国际市场营销的理论基础（4课时）] Quiz One (coveri
Chapter 7 Political and Legal Environment of Host Country (3 hours) [第7章东道国的政治法律环境（3课时）] Quiz Two (
Chapter 9 International Marketing： Strategic Planning and Organization (3 hours) [第9章国际市场营销战略规划与组织
Chapter 13 Promotion Strategies in International Marketing (4 hours) [第13章国际市场营销的促销策略（4课时）] Quiz

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2021-05-31到2021-08-31

Chapter 2 Fundamentals of International Marketing (4 hours) [ 第2章国际市场营销的理论基础（4课时）] Quiz One (coveri

1、问题:According to international marketing involvement, we can divide international marketing into five stages At which stage does the company have the highest level of involvement?按照企业国际市场营销参与程度，可以将国际市场营销划分为五个阶段。哪个阶段企业国际市场营销参与程度最高？
选项：
A:全球营销阶段 Global marketing
B:非直接对外营销阶段 No direct foreign marketing
C:国际营销阶段International marketing
D:经常性对外营销阶段Regular foreign marketing
E:非经常性对外营销阶段Infrequent foreign marketing
答案: 【全球营销阶段 Global marketing】

2、问题:Which of the following is a relatively controllable element for a company? 以下哪一个属于企业相对的可控因素？
选项：
A:渠道Place
B:价格Price
C:产品Product
D:促销Promotion
E:全球环境Global environment
F:东道国环境Host country environment
G:母国环境Home country environment
H:区域环境Regional environment
答案: 【渠道Place ;
价格Price;
产品Product;
促销Promotion】

3、问题:According to Maslow’s hierarchy of needs, people are motivated by five basic categories of needs: physiological needs, safetyneeds, social needs, esteem needs, and self-fulfillment needs. Which one of the five provides the most powerful impetus for human actions?马斯洛的需要层次理论把人们的需要分成生理需要、安全需要、社会需要、受尊重需要和自我实现需要五个层次，按照马斯洛理论哪一个是推动人们行动的最强大的动力？
选项：
A:生理需要 Physiological needs
B:社会需要Social needs
C:安全需要Safety needs
D:受尊重需要Esteem needs
E:自我实现需要Self-fulfillment needs
答案: 【生理需要 Physiological needs】

4、问题:Which of the following ways to satisfy human needs conforms to modern social norms and is generally accepted by society?当今符合社会规范的、为人类所普遍接受的满足基本需要的方式是哪一种方式？
选项：
A:市场交换Market exchange
B:自产自销 Manufacturing and marketing all by oneself
C:强取豪夺Seizing by force
D:沿街乞讨Begging in the streets
答案: 【市场交换Market exchange】

5、问题:Which of the following factors is not a core concept in marketing?以下哪一个不是市场营销中“市场”所特别强调的？
选项：
A:交易地点Place of transaction
B:消费者Consumer
C:购买力Buying power
D:需求Needs
答案: 【交易地点Place of transaction】

6、问题:Who developed the eclectic theory?是谁提出的折中理论？
选项：
A:邓宁Dunning
B:海默Helmer
C:詹姆斯James
D:玻尔马特Bormat
答案: 【邓宁Dunning】

7、问题:According to the eclectic theory, what advantages must a company have for foreign direct investment?折中理论认为企业必须具备哪些优势才可以进行国际直接投资？
选项：
A:同时拥有三种优势All three advantages
B:企业优势Ownership advantages
C:区位优势Location advantage
D:内部化优势Internalization advantages
答案: 【同时拥有三种优势All three advantages】

8、问题:Which international management orientation puts the greatest demands on international practices and staff competency?哪一种国际管理定位对企业的国际化经验和人才要求最高？
选项：
A:全球中心Geocentric Orientation
B:区域中心Regioncentric Orientation
C:种族中心Ethnocentric Orientation
D:多重中心Polycentric Orientation
答案: 【全球中心Geocentric Orientation】

9、问题:At which stage of international marketing is the polycentric orientation suitable?国际管理定位中的多重中心适合哪个国际市场营销阶段？
选项：
A:国际营销阶段International marketing
B:经常性对外营销阶段Regular foreign marketing
C:非直接对外营销阶段No direct foreign marketing
D:全球营销阶段Global marketing
E:非经常性对外营销阶段Infrequent foreign marketing
答案: 【国际营销阶段International marketing;
经常性对外营销阶段Regular foreign marketing】

10、问题:Which way to understand the world is the self-reference criterion closely connected to?自我参照准则是国际管理定位中哪一种认识世界的方法？
选项：
A:种族中心Ethnocentrism
B:多重中心Polycentrism
C:区域中心Regioncentrism
D:全球中心Geocentrism
答案: 【种族中心Ethnocentrism】

11、问题:There is no difference between international marketing and marketing.国际市场营销与市场营销没有区别。
选项：
A:正确
B:错误
答案: 【错误】

12、问题:If “a Chinese company invests and sets up a factory in the United States and also sells its products in the U.S. market”, such an activity does not fall into the category of international marketing.“某一中国企业在美国投资建厂，并将该生产的产品在美国市场销售。” 这不属于国际市场营销。
选项：
A:正确
B:错误
答案: 【错误】

13、问题:Successful international marketers must be equipped with the philosophy and ability of “global localization”, that is, “think locally and act globally.”成功的国际市场营销者必须具备“全球本土化”的理念和能力, 即“思想上本土化,行动上全球化”。
选项：
A:正确
B:错误
答案: 【错误】

14、问题:International marketing’s task is to adjust the marketing mix to environmental uncontrollable elements in such a way that business objectives are achieved.国际市场营销的任务是通过调整市场营销组合策略适应环境不可控因素，以实现企业的经营目标。
选项：
A:正确
B:错误
答案: 【正确】

15、问题:Companies must go through all the five stages of international marketing in a stepwise manner.企业进行国际市场营销一定要按部就班，从国际市场营销阶段的第一阶段逐步发展到第五阶段。
选项：
A:正确
B:错误
答案: 【错误】

16、问题:Products are anything that can be used to satisfy a human need or want. .产品是任何能够用以满足人类某种需求或欲望的东西。
选项：
A:正确
B:错误
答案: 【正确】

17、问题:The value of a product is determined by consumers’ evaluation and choice, rather than the production cost.产品的价值是由消费者的评价和选择决定的，而不是生产成本所决定的。
选项：
A:正确
B:错误
答案: 【正确】

18、问题:Since there are inherent relationships between international management orientations, international marketing concepts and the stages of international marketing, the stage of international marketing for a company does not totally depend on decision-makers.国际管理定位、国际市场营销观念及国际市场营销阶段之间存在着内在的联系，一个企业所处的国际市场营销阶段并非是决策者所能够完全选择的。
选项：
A:正确
B:错误
答案: 【正确】

19、问题:Among all the problems or obstacles in international marketing, the self-reference criterion is the most critical for cross-cultural communications.国际市场营销者面临一系列的问题或障碍， “自我参照准则”是最关键的跨文化障碍。
选项：
A:正确
B:错误
答案: 【正确】

20、问题:The marketing mix and experience proved to be successful in Chinese will play the same role in other countries.在中国市场获得成功的市场营销组合和经验，在其他国家市场一定会获得同样的成功。
选项：
A:正确
B:错误
答案: 【错误】

Chapter 7 Political and Legal Environment of Host Country (3 hours) [第7章东道国的政治法律环境（3课时）] Quiz Two (

1、问题:When did the Protocol on China’s Accession to the WTO enter into force?《中国加入世贸组织议定书》是哪一年生效的？
选项：
A:2001年（ In 2001）
B:1999年（In 1999）
C:2000年（ In 2000）
D:2002年（ In 2002）
答案: 【2001年（ In 2001）】

2、问题:Which of the following countries does not belong to the Association of Southeast Asian Nations (ASEAN)?下面哪一个国家不属于东南亚国家联盟（东盟）？
选项：
A:中国China
B:新加坡Singapore
C:马来西亚Malaysia
D:泰国Thailand
E:菲律宾Philippines
答案: 【中国China】

3、问题:Which of the following countries is both one of the “BRICS”and of the “CIVETS”?哪一个国家既是“金砖五国”(BRICS)，又属于“灵猫六国”？
选项：
A:南非South Africa
B: 中国China
C:印度India
D:俄罗斯Russia
E:巴西Brazil
答案: 【南非South Africa】

4、问题:The biggest natural barrier for foreign companies to know and understand the cultural environment of the host Country is _.外国企业了解和认识东道国文化环境等最大的天然屏障是____。
选项：
A:自我参照准则 Self-reference criterion
B: 地理距离 Geography distance
C:语言差异Languages