2024智慧树网课答案经管学术英语最新完整智慧树知到满分章节测试答案

文章目录[隐藏]

第一章单元测试
第二章单元测试
第三章单元测试
第四章单元测试
第五章单元测试
第六章单元测试
第七章单元测试
第八章单元测试

第一章单元测试

1、问题:What is marketing?（）
选项：
A:Marketing is not only selling and advertising.
B:marketing is discovering and giving consumers what they want and need.
C:Market offerings are not limited to physical products.
D:Marketing broadly includes services、events、 experiences、places and so on
答案: 【
Marketing is not only selling and advertising.
marketing is discovering and giving consumers what they want and need.
Market offerings are not limited to physical products.
Marketing broadly includes services、events、 experiences、places and so on
】

2、问题:Marketing is discovering and giving consumers what they want and need, and doing this at a profit. （）
选项：
A:对
B:错
答案: 【
对
】

3、问题:What does the process of marketing research include? （）
选项：
A:problem definition
B:searching for and collecting information
C:analyzing data
D:the findings and the implications
答案: 【
problem definition
searching for and collecting information
analyzing data
the findings and the implications
】

4、问题:Companies should do marketing research before designing flexible marketing strategies.（）
选项：
A:对
B:错
答案: 【
对
】

5、问题:What is distribution research?（）
选项：
A:studies of premiums, coupons, and deals
B:Research of import and export regulations and practices.
C:examining brand preferences and brand attitude
D:Purchase behavior study
答案: 【
Research of import and export regulations and practices.
】

6、问题:Brand awareness research are often conducted by companies to assess their positions in the market.（）
选项：
A:对
B:错
答案: 【
对
】

7、问题:Primary data are previously collected data for another purpose. （）
选项：
A:对
B:错
答案: 【
错
】

8、问题:Primary data is collected specifically for the research problem under study. （）
选项：
A:对
B:错
答案: 【
对
】

9、问题:What are included as the different types of qualitative research methods?（）
选项：
A:in-depth interview
B:focus groups discussion
C:case study research
D:data collection for online questionnaires
答案: 【
in-depth interview
focus groups discussion
case study research
】

10、问题:SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance. （）
选项：
A:对
B:错
答案: 【
对
】

第二章单元测试

1、问题:Where there is the international business, there is intercultural communication.（）
选项：
A:对
B:错
答案: 【
对
】

2、问题:What expressions concerning culture onion theory is correct?（）
选项：
A:The Outer layers of the culture onion consists of symbols such as the way people are dressed, the language they speak.
B:The second skin is heroes. These people can be real or imagery.
C:The third skin is rituals. Festivals, religious practices belong to this category.
D:Values are the innermost ” skin of the onion” and they include principles, goals, or standards ect.
答案: 【
The Outer layers of the culture onion consists of symbols such as the way people are dressed, the language they speak.
The second skin is heroes. These people can be real or imagery.
The third skin is rituals. Festivals, religious practices belong to this category.
Values are the innermost ” skin of the onion” and they include principles, goals, or standards ect.
】

3、问题:There’s neither superior nor inferior characteristics of culture.（）
选项：
A:对
B:错
答案: 【
对
】

4、问题:What is not the characteristics of large power distance cultures?（）
选项：
A:The superiors make the decision and are entitled to more privileges.
B:Subordinates are often very respectful to their leaders.
C:Employees expect their bosses to make decisions for them.
D:Employees have the rights and feels free to complain.
答案: 【
Employees have the rights and feels free to complain.
】

5、问题:Collectivists emphasize building relationships with others and task accomplishment becomes an indirect or secondary goal. （）
选项：
A:对
B:错
答案: 【
对
】

6、问题:What are the features in high masculinity cultures?（）
选项：
A:Males dominate a significant portion of the society
B:Demonstrating your success are seen as positive characteristics.
C:Females dominate a significant portion of the society.
D:Demonstrating your success is not welcomed.
答案: 【
Males dominate a significant portion of the society
Demonstrating your success are seen as positive characteristics.
】

7、问题:Glocalization, which means globalization and localization, is very important in international marketing. （）
选项：
A:对
B:错
答案: 【
对
】

8、问题:Business culture of high uncertainty avoidance society has the following features （）
选项：
A:Employees tend to prefer to try anything new.
B:Employees are not likely to try anything new.
C:Employees would prefer to keep their pension funds in a safe and low interest account.
D:Employees are willing to have their pension funds invested in the stock market
答案: 【
Employees are not likely to try anything new.
Employees would prefer to keep their pension funds in a safe and low interest account.
】

9、问题:Countries with short-term orientation prefer to invest in lifelong personal networks.（）
选项：
A:对
B:错
答案: 【
错
】

10、问题:What are the principles that we should keep in mind n academic writing?（）
选项：
A:formality
B:efficiency
C:modesty
D:clarity
答案: 【
formality
efficiency
modesty
clarity
】

第三章单元测试

1、问题:_____requires that the company could be the lowest cost producer, yet not offer the lowest-priced products or services.（）
选项：
A:Vertical integration
B:Global product strategy
C:Cost leadership
D:Product differentiation
答案: 【
Cost leadership
】