2020 营销管理（双语）(江西财经大学) 最新满分章节测试答案

文章目录[隐藏]

Chapter 1 An introduction to marketing and marketing management Chapter 1 Defining Marketing for the
Chapter2 Developing and Implementing Marketing Strategies Chapter 2 Developing and Implementing Mark
Chapter3 Capturing Marketing Insights Chapter 3 Capturing Marketing Insights and Forecasting Demand
Chapter4 Creating Long-Term Loyalty Relationships Chapter 4 Creating Long-Term Loyalty Relationships
Chapter5 Analyzing consumer behavior Chapter 5 Analyzing Consumer and Business Markets
Chapter6 segmentation, targeting and positioning Chapter 6 Identifying Market Segments and Targets
Chapter7 Setting Product Strategy and Introducing New Offerings Chapter 7 Setting Product Strategy a
Chapter8 Developing Pricing Strategies and Programs Chapter 8 Developing Pricing Strategies and Prog
Chapter9 Designing and Managing Integrated Marketing Communications Chapter 9 Designing and Managing
Chapter10 Designing And Managing Integrated Marketing Channels Chapter 10 Designing and Managing Int

本答案对应课程为:点我自动跳转查看
本课程起止时间为:2020-12-04到2021-02-28
本篇答案更新状态:已完结

Chapter 1 An introduction to marketing and marketing management Chapter 1 Defining Marketing for the

1、问题:Which of the following statements about marketing is TRUE?
选项：
A:It is of little importance when products are standardized.
B: It can help create jobs in the economy by increasing demand for goods and services.
C:It helps to build a loyal customer base but has no impact on a firm’s intangible assets.
D:It is not needed in an Internet-fueled environment.
E:It is seldom used by nonprofit organizations.
答案: 【 It can help create jobs in the economy by increasing demand for goods and services.】

2、问题:__ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
选项：
A: Marketing
B: Knowledge
C:Operations
D:Strategic
E:Distribution
答案: 【 Marketing 】

3、问题:As economies advance, a growing proportion of the economy’s activities focuses on the production of __.
选项：
A:products
B:events
C: experiences
D:luxury goods
E:services
答案: 【services】

4、问题:Car rental firms, hair dressers, and management consultants provide __.
选项：
A:goods
B: experiences
C:events
D:services
E:information
答案: 【services 】

5、问题:Soccer’s World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) __.
选项：
A:idea
B: place
C: luxury item
D: event
E: service
答案: 【 event】

6、问题:The “Malaysia, Truly Asia” ad campaign that showcased Malaysia’s beautiful landscape and its multicultural society in order to attract tourists is an example of __ marketing.
选项：
A:event
B: property
C:service
D:place
E: idea
答案: 【place】

7、问题: People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this __ market.
选项：
A: demographic
B:business
C: need
D:geographic
E:service
答案: 【 need】

8、问题:Four key customer markets are the consumer, business, global, and __ market.
选项：
A:demographic
B: physical
C: nonprofit
D:product
E:exclusive
答案: 【 nonprofit 】

9、问题:For marketers, the term market refers to which of the following?
选项：
A:a set of touch points such as store layouts and package designs
B: a physical place where buyers and sellers gather
C: a collection of buyers and sellers who transact over a particular product
D: consumers and not businesses
E: customer groups
答案: 【 customer groups】

10、问题:The responses marketers seek from prospects include all of the following EXCEPT
选项：
A:decampment
B:attention
C:a purchase
D:a donation
E:a donation
答案: 【decampment】

11、问题:In marketing cosmetics, laundry detergent, and products like Pringles to consumers, P&G manages __ such as eye-catching package designs and innovative product functions.
选项：
A:events
B: prospects
C:markets
D:brands
E: touch points
答案: 【 touch points】

12、问题:Which of the following is NOT a consumer touch point?
选项：
A:store layouts
B:package designs
C:product functions
D: shipping and logistics
E: All of these are touch points.
答案: 【 All of these are touch points.】

13、问题: _ are basic human requirements, while _ are the ways in which those requirements are satisfied.
选项：
A:Wants; needs
B: Demands; wants
C:Needs; wants
D: Needs; demands
E: Demands; needs
答案: 【Needs; wants】

14、问题:When Frank buys his own house, he would like to have a home theater system and a Jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish. Frank’s desire for the home theater and the Jacuzzi is an example of a(n) __.
选项：
A: needt
B:want
C: demand
D: market
E: prospect
答案: 【want】

15、问题:When companies measure the number of people who are willing and able to buy their products, they are measuring __.
选项：
A:demand
B:price elasticity
C: real needs
D:standard of living
E: disposable income
答案: 【demand】

16、问题:A(n) __ need is one that the consumer is reluctant or unwilling to explicitly verbalize.
选项：
A: secondary
B:unstated
C: delight
D:secret
E: secret
答案: 【secret】

17、问题:Companies address needs by putting forth a __, a set of benefits that they offer to customers to satisfy their needs.
选项：
A:brand
B:value proposition
C: deal
D: marketing plan
E:demand
答案: 【value proposition】

18、问题:Marketers identify which segments of buyers present the greatest opportunity. These segments are called __ markets.
选项：
A:target
B:capital
C: tertiary
D: demographic
E:developing
答案: 【target 】

19、问题: __ reflects a customer’s judgment of a product’s performance in relation to his or her expectations.
选项：
A:Brand equity
B:Satisfaction
C:Value
D:Perception
E: Brand image
答案: 【Satisfaction】

20、问题:The value of an offering is described as the __.
选项：
A:price consumers are charged for a product
B:cost of manufacturing a product
C: degree to which consumer demand for a product is positive
D: sum of the tangible and intangible benefits and costs to customers
E:intangible benefits gained from a product
答案: 【 sum of the tangible and intangible benefits and costs to customers】

21、问题:When Volvo runs ads suggesting that its cars are the safest that money can buy, it is trying to __.
选项：