2024智慧树网课答案 跨文化商务沟通 最新完整智慧树知到满分章节测试答案

见面课：冰山之下——商业广告中的文化价值观

1、问题:Culture is like an iceberg. Only a small part of culture is visible. For instance, food, dress, paintings are all apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.
选项：
A:views
B:attitudes
C:architecture
D:customs
答案: 【views;
attitudes;
customs】

2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.
选项：
A:Power Distance
B:Long- versus Short-Term Orientation
C:Uncertainty Avoidance
D:Masculinity versus Femininity
答案: 【Power Distance;
Uncertainty Avoidance;
Masculinity versus Femininity】

3、问题:Chinese consumers can be ascribed to the values of conformity and “face”.
选项：
A:对
B:错
答案: 【对】

4、问题:It’s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.
选项：
A:对
B:错
答案: 【对】

5、问题:The Americans have the spirit of innovation and risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.
选项：
A:对
B:错
答案: 【错】

见面课：商业宣讲实践

1、问题:In the presentation of GTech, the first part is to introduce some basic information about GTech.
选项：
A:对
B:错
答案: 【错】

2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.
选项：
A:对
B:错
答案: 【对】

3、问题:Keeping your hands in your pockets during the presentation shows your confidence.
选项：
A:对
B:错
答案: 【错】

4、问题:Images in PPT can distract people’s attention and make the message less powerful.
选项：
A:对
B:错
答案: 【错】

5、问题:A subtle nod, smile or placement of your hands can drastically change the meaning of your words.
选项：
A:对
B:错
答案: 【对】

6、问题:What is the most obvious difference among informative presentation, persuasive presentation, and goodwill presentation? ( )
选项：
A:the audience
B:the information
C:the purpose
D:the language
答案: 【the purpose】

7、问题:GTech is a __ company ( )
选项：
A:food
B:technical
C:media
D:consultative
答案: 【food】

8、问题:Which is NOT the need of Japanese hospitals on robot nurses? ( )
选项：
A:error-oriented
B:integrated
C:autonomous
D:error-free
答案: 【error-oriented】

9、问题:Which can NOT help you identify your audience in preparing a business presentation? ( )
选项：
A: Age
B:Appearance
C:Occupation
D:Interest
答案: 【Appearance】

10、问题:Which can NOT attract audience’s attention? ( )
选项：
A:Use a rising intonation
B:Stress important words
C:Use short sentences at the start of a point
D:Keep on talking
答案: 【Keep on talking】

见面课：跨文化商务谈判模拟

1、问题:In some Asian cultures, such as in China and Japan, they will adapt the indirect approach.
选项：
A:对
B:错
答案: 【对】

2、问题:To the successful negotiations, the two sides must first understand the cultural differences.
选项：
A:对
B:错
答案: 【对】

3、问题:High-context cultures are relational, collectivist, intuitive, and contemplative.
选项：
A:对
B:错
答案: 【对】

4、问题:Germans make it very clear about the prices, conditions and ways of acting.
选项：
A:对
B:错
答案: 【对】

5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal.
选项：
A:对
B:错
答案: 【对】

6、问题:It is appropriate to use your right hand to exchange business cards in Indian cultures.
选项：
A:对
B:错
答案: 【对】

7、问题:Saudis do require as much personal space as most Western cultures.
选项：
A:对
B:错
答案: 【错】

8、问题:There should be no more than three colors in business formal attire for men.
选项：
A:对
B:错
答案: 【对】

9、问题:In Finland, a gift is not expected on the first visit, but would be expected on a subsequent visit.
选项：
A:对
B:错
答案: 【对】

见面课：障碍与沟通——跨文化商务案例分析

1、问题:What are the reasons for the Toyota Recall Crisis?
选项：
A:The failure of the public relations
B:A culture of deference
C:Employee’s Loyalty
D:Communication across cultures
答案: 【The failure of the public relations;
A culture of deference;
Employee’s Loyalty;
Communication across cultures】

2、问题:When responding to consumer safety issues, the typical Japanese corporation’s response is __.
选项：
A:Minimization of the problem
B:Reluctance to recall the product
C:Criticize the team members
D:too little compassion and concern for customers
答案: 【Minimization of the problem;
Reluctance to recall the product;
too little compassion and concern for customers】

3、问题:There are many ways of examining cultural differences and their impact on international management. Culture can affect ____.
选项：
A:technology transfer
B:managerial attitudes
C:managerial ideology
D:business-government relations
答案: 【technology transfer;
managerial attitudes;
managerial ideology;
business-government relations】

4、问题:How can the culture of a society directly affect management approaches?
选项：
A:centralized versus decentralized decision making
B:safety versus risk
C:stability versus innovation
D:individual versus organization loyalty
答案: 【centralized versus decentralized decision making;
safety versus risk;
stability versus innovation】

5、问题:Which statement in the following French culture is not right?
选项：
A:Social class is important and social interactions are affected by class stereotypes.
B:The French may admire or be fascinated with people who disagree with them.
C:The French are very status conscious, and they like to provide signs of their status.
D:The French focus on good connections, which can result in lower costs for doing business.
答案: 【The French focus on good connections, which can result in lower costs for doing business.】

6、问题:Which factor needs to be considered when pursuing business in Brazil?
选项：
A:Physical contact is acceptable as a form of communication.
B:Brazilians tend to trust others, so be sure to form a strong relationship before bringing up business issues.
C:Appearance is very important, as it will reflect both you and your company.
D:Patience is not important.
答案: 【Physical contact is acceptable as a form of communication.;
Appearance is very important, as it will reflect both you and your company.】

第一章 单元测试

1、 问题:

The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.

选项：
A:culture
B:communication
C:ethnocentrism
D:sender
答案: 【
ethnocentrism
】

2、 问题:

The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.

选项：
A:intercultural communication
B:culture
C:business communication
D:feedback
答案: 【
culture
】

3、 问题:

A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.

选项：
A:ethnocentrism
B:noise
C:communication
D:horizontal communication
答案: 【
noise
】

4、 问题:

The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.

选项：
A:lateral communication
B:ethnocentrism
C:business communication
D:intercultural communication
答案: 【
business communication
】

5、 问题:

The communication at the same level in an organization.

选项：
A:horizontal communication
B:ethnocentrism
C:business communication
D:lateral communication
答案: 【
horizontal communication
】

6、 问题:

When culture is contrasted with nature, it can be defined as “ life way of a population” in its broad sense, meaning what characterizes the particular way of life of a population.

选项：
A:对
B:错
答案: 【
错
】

7、 问题:

Culture is all men’s medium; there is no aspect of human life that is not touched and altered by culture.

选项：
A:对
B:错
答案: 【
对
】

8、 问题:

The culture shown in an onion consists of two levels; a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.

选项：
A:对
B:错
答案: 【
错
】

9、 问题:

Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.

选项：
A:对
B:错
答案: 【
对
】

10、 问题:

In the global village, neighbors communicate free of troubles and difficulties.

选项：
A:对
B:错
答案: 【
错
】

11、 问题:

With the integration of language into the fabric of culture, confusion and dysfunction would reign and the culture would fail.

选项：
A:对
B:错
答案: 【
错
】

第二章 单元测试

1、 问题:

A good mastery of grammar of one language can guarantee a successful communication.

选项：
A:对
B:错
答案: 【
错
】

2、 问题:

Long before writing was developed, we learned to speak first.

选项：
A:对
B:错
答案: 【
对
】

3、 问题:

There should always be an attachment at the end of a business memo.

选项：
A:对
B:错
答案: 【
错
】

4、 问题:

A recommendation report is to recommend something to others.

选项：
A:对
B:错
答案: 【
错
】

5、 问题:

Which is not verbal communication? 

选项：
A:Chat with your leaders and colleagues
B:Discuss an issue in a group
C:Greeting with a smile
D:Leave a message
答案: 【
Greeting with a smile
】

6、 问题:

 __ refers to anything that distorts the message the source encodes.

选项：
A:Noise
B:Message
C:Source
D:Context
答案: 【
Noise
】

7、 问题:

It is a universal truth that language is _ by culture and in turn it ___ culture. 

选项：
A:influenced, reflects
B:displayed, influences
C:determined, reflects
D:shaped, influences
答案: 【
influenced, reflects
】

8、 问题:

Why should we take notes during a business call? 

选项：
A:Listen attentively
B:Serves as a record to take follow-up action
C:Report on the call to someone else
D:Reflect on the call
答案: 【
Listen attentively
Serves as a record to take follow-up action
Report on the call to someone else
】

9、 问题:

How can you identify your audience in preparing a business presentation? 

选项：
A:Age
B:Appearance
C:Interest
D:Occupation
答案: 【
Age
Interest
Occupation
】

10、 问题:

Before making a business call, what kind of questions can you reflect?   

选项：
A:Do you need to report to your boss?
B:Do you need to get information?
C:Do you want to sell something, or convince the person of an idea?
D:Do you need to ask for the person’s help or support?
答案: 【
Do you need to get information?
Do you want to sell something, or convince the person of an idea?
Do you need to ask for the person’s help or support?
】

第三章 单元测试

1、 问题:

Nonverbal behavior reflects the speaker’s subconciousness. 

选项：
A:对
B:错
答案: 【
对
】