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本课程起止时间为:2021-03-08到2021-06-30
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【作业】Unit 1 Brands Case Study
1、 问题:Case Study Topic: How to protect the brand? Background: Hudson Corporation, based in New Jersey, USA, makes top-of-the-range luggage and travelaccessories. It is a well-known brand name in the USA. Its suitcases and bags are associated with high quality, traditional design and craftsmanship Hudson emphasizes in its advertising that its products are ‘made in America’. Recently, the company’s market share in the USA hasdecreased. One reason for this has been the increased competition from Asian companies selling similar products at much lower prices. A year ago, the management decided to boost sales by entering the European market, focusing initially on Switzerland, Germany, France and Italy. 点我阅读全文